A couple of weeks ago, I identified three recurring b2b marketing trends and I shared them with you in this post, Three B2B Marketing Trends (To Avoid). Today, I introduce you to something you are more than likely already intimately familiar with, I am calling it, The B2B Marketers Dilemma.
The Future of Marketing
It’s easy to be impressed by new smart phones, touch screen displays and other technologies that seem to appear out of nowhere. But there’s always evidence right in front of us that reveals what our lives might be like in the future if we only pay attention. These changes have, and will have profound effects on marketing.
Individually they can be viewed as breakthroughs, but they complicate marketer’s ability to achieve ROI. Why? Innovations don’t integrate well with established technologies.
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