“I don’t know how anyone can do competitive SEO without growing their social network experience.” This was a quote from Lee Odden, (@leeodden) CEO of TopRankMarketing, at a PRWeb webinar. It got me thinking about B2B SEO; and B2B companies who aren’t active in social media could have what may become a gaping hole in their SEO program. Continue Reading
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Google: What Risks Has Real Time Search Wrought?
I think I first heard Charlene Li say it at last year's SXSWi in Austin: Web search will continue to move toward real time. Today, Google made it a reality with the announcement of Real Time Search.
Visit YouTube to view a demo from Google
Just one of the many tectonic shifts continuing to happen in communications. Everything is integrated and the Google fellows give more detail on their blog than I can ever hope to explain here. Continue Reading
SEO Copywriting Tips for B2B Copywriters
At a very high level, SEO is comprised of linking, on page/meta data content and other website mechanics (e.g. redirects, trusted URL, etc.). This post speaks to the page content element that B2B copywriters need to know.
Start by examining your keywords...
Many B2B companies underestimate the importance of this exercise. From a marketing standpoint, nailing your keywords and phrases is the foundation for your online marketing communications and content strategy. If you need to coach your marcom team on how to develop effective keywords, here's a link to one of my newsletters on keyword selection, where you can download a worksheet to help you decide on the most effective keywords. Make sure you vet your keywords and phrases through a keyword tool such as Google or Wordtracker. Continue Reading