Lead scoring can be a very complex process, consider this article an introduction to some of the basic concepts of lead scoring, and how it is used to manage your prospective customers as they move through the funnel and their level of interest in the solutions to their problems that your company provides changes.
B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
Online Magazine for B2B Marketers
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- Progressive Profiling: The Key to Collecting Data Without Weirding People Out
- Introducing Silverpop Snooze
- 5 Prospect Behaviors You Should Be Incorporating into Your Lead-Scoring Model
- Top 10 Reasons Silverpop’s 2011 Client Summit Will Rock Your World
- The Security of Customer Data has Become the Defining Issue for our Industry
- The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy?
- Nine Simple Tactics to Drive a Higher Return on Trade Show Investment
- OpenView Names Top 25 Sales Influencers for 2012
- How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
- From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
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5 Ways to Promote Your White Papers & Generate More Leads Online
White papers are one of the best marketing tools you can use to educate your audience about your products and services. A rapidly increasing number of professionals claim white papers are a major factor in influencing their purchasing decisions.
TechTarget recently surveyed more than 1,400 IT professionals about their buying habits. The survey revealed that 66% of IT buyers have used white papers within the past 3 months to evaluate new technology information. Although many marketers take the time to create white papers, their messages may only reach a fraction of their potential audience. This is because some marketers simply post white papers on their websites, sit back and hope their ideal customers will find them. Continue Reading
5 Steps to Keep the Sales Funnel Flowing
The Sales Funnel is a classic motif for talking about the buyer's sales cycle. If you've mapped and tracked your funnel, you've probably noticed that prospects turn to your sales staff much later in the cycle. They're turning to online resources first. It's going to get worse. The good news is, you can use this to your advantage in five simple steps. Continue Reading