Lead scoring can be a very complex process, consider this article an introduction to some of the basic concepts of lead scoring, and how it is used to manage your prospective customers as they move through the funnel and their level of interest in the solutions to their problems that your company provides changes.
- It’s Aliiiiive! B2B Telemarketing Lives
- B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard?
- Sales 2.0 Boston: My Five B2B Demand Generation Takeaways
- How Can You Make Nurturing More Strategic in Your B2B Demand Generation Efforts?
- Make Sure Email Deliverability Isn’t the Weakest Link in Your B2B Demand Generation Program
- Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
- Learn the New Rules for Selling to Crazy-Busy Prospects
- BtoB 2010 Lead Generation Guide just published
- Thoughts on how the human touch impacts marketing performance
- 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
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5 Ways to Promote Your White Papers & Generate More Leads Online
White papers are one of the best marketing tools you can use to educate your audience about your products and services. A rapidly increasing number of professionals claim white papers are a major factor in influencing their purchasing decisions.
TechTarget recently surveyed more than 1,400 IT professionals about their buying habits. The survey revealed that 66% of IT buyers have used white papers within the past 3 months to evaluate new technology information. Although many marketers take the time to create white papers, their messages may only reach a fraction of their potential audience. This is because some marketers simply post white papers on their websites, sit back and hope their ideal customers will find them. Continue Reading
5 Steps to Keep the Sales Funnel Flowing
The Sales Funnel is a classic motif for talking about the buyer's sales cycle. If you've mapped and tracked your funnel, you've probably noticed that prospects turn to your sales staff much later in the cycle. They're turning to online resources first. It's going to get worse. The good news is, you can use this to your advantage in five simple steps. Continue Reading