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5 Steps to a White Paper that Pulls in the Perfect Prospect
As a B2B lead generation tool, white papers are all the rage – just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects through this marketing tool because they commit one or more critical white paper mistakes.
This informative e-book reveals the five key steps that will help you take your white papers to the next level.
About The Contributor: Stephanie Tilton is Ten Ton Marketing’s principal consultant. Stephanie has been immersed in the world of marketing for nearly 20 years, in roles as diverse as competitive analyst, marketing communications, and product marketing. Stephanie has crafted nearly 150 case studies and white papers for companies including Akamai Technologies, EMC, Novell, Symantec, and SAP. To see examples of Stephanie’s work, visit her Portfolio
Lose Control of Your Marketing!
In this ebook, David Meerman Scott explains why marketing ROI measures lead to failure.
About The Contributor: David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 25 languages. David blogs about marketing and PR at Web Ink Now
