Yep, that’s right. On this page, we share with you ebooks from around the BtoB blogosphere. eBooks and content on this page are provided with permission of the author and/or under Creative Commons.
If you would like to submit a eBook for this page, please use our contact us form.
B2B Blogging: Guidelines for Including Guest Bloggers
eBook is supplement to our B2B Blogging Basics, Best Practices, and Blunders webinar, and its complementary 48-page eBook.
This eBook, a collaboration of MLT Creative and Jeremy Victor of Make Good Media and b2bbloggers.com, offers an in-depth study of using guests writers for your B2B blog.
Learn to:
- Understand the basics and benefits of guest blogging
- Recruit the best guest bloggers for your site
- Prepare the guest writer to write for you
- Avoid common blunders
17 Essential Tools You Need To Produce Your Own Videos
Long the domain of right-brain mystics and technical gear heads, video production has remained out of reach for your average B2B marketing director.
Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. And that charge is the genesis of Reel Social Media’s new video production toolkit, 17 Essential Tools You Need To Produce Your Own Videos.
About The Contributor: Talmadge Boyd @Talmadge has been building businesses around online communities since the late nineties. He attended Acton Business School and received an MBA in Entrepreneurship. He is currently co-founder of Reel Social Media, a web video production, social media and content marketing strategy company based in Austin, Texas.
How-to Build a Socially Armed Team
This eBook from @barbragago and @genius_com will help point you in the right direction of where to start, what to think about and how to get organized when building a socially armed team.
It’s no longer only the responsibility of the marketing department to engage customers, not the entire organization has a role as social media has made consumers even more accessible. This ebook walks you through the steps of preparing, planning and team building. It covers the roles and responsibilities, as well as how you should train team members.
About The Contributor: Barbra Gago (@barbragago) is the Inbound & Social Marketing Manager for Genius.com. She has done web consulting, event planning, and fashion design, but her driving force is marketing through new media and how the evolution of technology affects the way we communicate.
At Genius.com she works relentlessly to craft successful inbound strategies, support and build the Connected Marketer community, and write passionately about the things she learns.
5 Steps to a White Paper that Pulls in the Perfect Prospect
As a B2B lead generation tool, white papers are all the rage – just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects through this marketing tool because they commit one or more critical white paper mistakes.
This informative e-book reveals the five key steps that will help you take your white papers to the next level.
About The Contributor: Stephanie Tilton is Ten Ton Marketing‘s principal consultant. Stephanie has been immersed in the world of marketing for nearly 20 years, in roles as diverse as competitive analyst, marketing communications, and product marketing. Stephanie has crafted nearly 150 case studies and white papers for companies including Akamai Technologies, EMC, Novell, Symantec, and SAP. To see examples of Stephanie’s work, visit her Portfolio
Lose Control of Your Marketing!
In this ebook, David Meerman Scott explains why marketing ROI measures lead to failure.
About The Contributor: David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 25 languages. David blogs about marketing and PR at Web Ink Now
