Comments for B2Bbloggers.com - B2B Social Media and Content Marketing

Comment on Calling All Social Media Experts: Give Old Spice (and P&G) The Credit It Deserves by Recipes For Great B2B Videos [#B2Bchat Recap] | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 20:08:44 +0000

[...] Note: While we are on the topic of videos, why not join the discussion on whether or not to Give Old Spice (and P&G) The Credit It Deserves? About the B2Bblogger:Anol Bhattacharya (@B2Bento) is CEO of GetIT Comms, a marketing and [...]

Comment on Humanize Your Marketing With Buyer Personas by How to Think and Act Like a Publisher (Part Two) | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 20:06:49 +0000

[...] you start your content marketing strategy? That’s right, with defining your ideal buyers. Enter Buyer Personas. Buyer personas define your optimal buyer(s) – the human beings, (the people with emotions) for [...]

Comment on New B2B Marcom Tool: Conversation Calendar by 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 20:04:31 +0000

[...] social media outlets that you can leverage. It’s helpful to have a content marketing plan and a conversation calendar to help you better determine your resource needs and ensure that you’re participating [...]

Comment on Humanize Your Marketing With Buyer Personas by Content Marketing Is | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 20:00:13 +0000

[...] It educates. It’s marketing that (by way of buyer personas) speaks to someone, not [...]

Comment on Leadership Minute: How To Spot A Slacker by B2B Social Media and Content Marketing Marketer's Dilemma | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:57:58 +0000

[...] have been with the company for so long,” or whatever other reason you may be making for an under performer. In the new world of B2B social media and content marketing, each and every person on your team [...]

Comment on Humanize Your Marketing With Buyer Personas by 7 Factors To Consider Before You Follow Someone On Twitter | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:55:45 +0000

[...] that share common interests, feelings, situations and experiences with me and that align with the buyer personas I have for Make Good Media and B2Bbloggers.com. It is a very systematic and careful approach to who [...]

Comment on 5 Basics of Lead Scoring by 5 Ways Marketing Automation Can Funnel Better Leads to Sales | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:54:48 +0000

[...] talked about this is greater detail in an earlier post, but lead scoring with a marketing automation system just makes perfect sense. A lead score is the [...]

Comment on The Future of Marketing: Will You Adapt? (Part 2) by The Future of Marketing: The Greatest Marketing Challenge of our Age | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:53:13 +0000

[...] back to the third and final installment (part one and part two) of The Future of Marketing series. I believe the greatest marketing challenge (and opportunity) [...]

Comment on The Future of Marketing by The Future of Marketing: The Greatest Marketing Challenge of our Age | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:52:47 +0000

[...] back to the third and final installment (part one and part two) of The Future of Marketing series. I believe the greatest marketing challenge (and [...]

Comment on Humanize Your Marketing With Buyer Personas by 6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:49:05 +0000

[...] More people are involved in the decision-making process, representing different facets of the business. With a software product, for example, it may be the primary user who shows interest initially, but the IT team and business owner are also involved in the final purchase decision. The different roles have different needs, and your copywriter is dealing with any number of different buyer personas. [...]