To “BtoB” or “B2B” – That Was The Question

For the past 3 months, the answer has been “BtoB.” But after much consideration, (and yes only seven weeks after site launch), I realize now I made a branding error in launching and naming the site, “BtoBbloggers.” While the terms are interchangeable, “B2B” is the more generally accepted use to represent business to business.

I found myself in a constant battle to fight my natural tendency to use “B2B” when writing the name of the site. Add to that, shortly after launch, I quickly found when copy editing and proofing posts for the site, I was spending far too much time changing all the B2Bs to BtoBs for reasons of consistency.

There were reasons (that I won’t bore you with) that led me to initially choose “BtoB”, but from this point forward, the site and our Twitter account will be known as B2Bbloggers.

A couple of final notes:

• Brilliantly Twitter allows you to change your username without any affect on your followers, friends, mentions, DMs etc.

• Tweetmeme, the company behind the Retweet button, thus far it’s not quite as slick as Twitter. As when we changed domains, all our Retweet counts have be reset. I am working to get those restored, but it’s looking like we are back to starting with zeros (glad I made this decision now).

• Name changes for the Facebook fan page and LinkedIn groups will be reviewed in the coming days.

• You now have one more character to Tweet with when you feel compelled to hit retweet on one of our posts.

Onward and upward – Jeremy

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.