The Year In Ideas

With 2009 on the way out, what marketing ideas will you carry with you to 2010? Here are some of ours…

1. Stop interrupting and start getting found. Content marketing (and inbound marketing) work.
2. The Dawn Of Real Time Search – don’t let it bedazzle you. (It simply reinforces the need to re-read number one.)
3. “Sometimes you want to go…where everybody knows your name, and they’re always glad you came.” That’s Twitter, AND it’s definitely for business.
4. PR as a discipline must evolve.
5. Authenticity is the new black.
6. Your customers are human. This one shouldn’t be new, but social networks (enabling direct conversations with buyers) help us to remember it.
7. Social media might not be a strategy…but neither is ignoring it.
8. Relationships: it’s still “who you know”.
9. Unfortunately, you can’t ignore your customers anymore. If you don’t manage your brand and customer experience, be assured your customers will (and with tools that can spread their message farther and faster than ever before).
10. Reputation with the right small audience is more important than merely building the largest possible audience.
11. Winning at SEO remains rooted in relevance (not keyword stuffing or SEO snake oil).
12. Nurture, nurture, nurture. Every lead should be nurtured with the goal of delivering winnable opportunities to sales. (Quality far outweighs quantity.)
13. Content has moved from messaging to conversation.
14. You can’t control the message, but you need to be part of the conversation. Be sure to listen as much as (or more than) you talk.
15. Learn your customer’s online habits … you don’t have to be everywhere … just where they are.

…and a final bonus idea, Get a Google Wave invite, it makes for great real-time collaboration. (We used it for this post, it rocked!)

Go ahead, tell us your favorites and share a few of your ideas for 2010.

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.