Comments on: The Purpose Of A Business Is Not Social Media

By: Do You Keep a Personal Social Media Scorecard? - Social Media Hub

Do You Keep a Personal Social Media Scorecard? - Social Media Hub — Sun, 30 Jan 2011 08:36:12 +0000

[...] And though I enjoy the conversations, interactions, ideas, links and retweets, for me, it’s all about business. And when it comes to social media marketing and B2B, everyone is looking for [...]

By: Social Media » Do You Keep a Personal Social Media Scorecard?

Social Media » Do You Keep a Personal Social Media Scorecard? — Thu, 27 Jan 2011 22:01:36 +0000

[...] interactions, ideas, links and retweets, for me, it’s all about business. and when it comes to social [...]

By: Do You Keep a Personal Social Media Scorecard?

Do You Keep a Personal Social Media Scorecard? — Thu, 27 Jan 2011 17:19:34 +0000

By: The best content marketing isn't marketing at all | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:45:47 +0000

[...] In today’s world, where content might include blog posts, client testimonials, customer reviews, articles, email newsletters, white papers, and everything in between, it’s neither advisable nor realistic to insist that all of it originate from one ivory-towered department within the company. And I’m not suggesting that our content efforts should be an altruistic attempt to create content for content’s sake or for the good of all humankind: If you weren’t trying to sell something, you wouldn’t be here. [...]