Ever wondered why it’s so hard to get your marketing message infront of senior decision makers? Well some new research might just have found the answer. According to a study by Psychological Consultancy, decision makers are increasingly under the influence of so-called ‘dark side’ personality traits.
In fact, the research claims that as much as 85 per cent of business leaders are prone to eleven different kinds of dark side characteristics, which break through in times of stress. It paints an alarming picture of a workplace dominated by sinister, malevolent despots with unknown powers and capacity for evil. Yes, it seems UK industry is run by a generation of Darth Vaders, who live by fear and ruthlessly crush any sign of rebellion – and yes, they are far worse than Simon Cowell.
Think of the scene at the beginning of Star Wars when Vader chokes a general who dares to question his authority. It’s very reminiscent of a board meeting. No wonder such leaders are not interested in engaging with your marketing when they have galaxies to conquer and peaceful civilisations to oppress! Continue Reading
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