So, how do you effectively market your Internet videos on social media platforms? The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites.

YouTube

YouTube is not only a great video platform to host your content, but it’s status as a video ‘sharing’ site makes it one of the most popular platforms for online users to engage with video content.
Socialising on YouTube is always a win-win situation. Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube Channel and your YouTube video content. By doing this you can start to enjoy an increased viewership for your Internet videos, and a raised social profile on this particular social media platform.

For those of you with a few pennies in your back pocket you can make use of YouTube’s Promoted Videos feature, which works on a very similar basis to Google Ad Words. This particular tool allows your videos to appear more frequently in certain search results, helping to grow your contents viewership even further.

It’s always worth remembering, YouTube has been a very social platform from the outset. As a website it has always made it possible for users to Friend one another and Subscribe to each other’s content. YouTube is not a ‘dying’ social media, but it is certainly an underused asset online, making it an incredibly viable and untapped social media marketing resource for any brand, business or blogger.

Facebook

Facebook really is the talk of the town lately. Zuckerburg and his gang have been churning out updates and changes that have resulted in more ups and downs in Facebook’s popularity than the entire global economy.

For those of you Facebook buffs you’ll immediately be aware that you can of course upload your video to Facebook, (much like on YouTube) tag users in it and encourage likes and comments, but that is a very ineffective and laid back approach to marketing your video on Facebook.

You should aim to make YouTube your videos only upload point. This means you can use other social media websites like Facebook to rack up more likes and more YouTube activity. The issue with making multiple destinations for your video on different social media sites is that it could begin to start splitting up and fragmenting your audience.

So how should you use your video on Facebook?

Your essential plan of attack should be to post your video in your status, share it with Friends interested in the same niche as you (never spam uninterested users with your content, that’s a big no-no), post it in relevant Groups and Pages and try to encourage users to Subscribe to your content. The new Subscribe function Facebook has introduced is a great way to keep Friends, thought leaders and interested users up to date with your video content.

LinkedIn

LinkedIn has and always will be business as usual. Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work.

With that in mind, you wouldn’t think LinkedIn is really the place to try and market a video right? Well you’d be surprised. LinkedIn is full of Groups and Discussions that could be relevant to your videos topic or subject area. You’ll never be able to throw out a sales pitch on LinkedIn, but you can try to evoke feedback, thoughts and discussions around your video content. Just like on Facebook, only try and share your content with individuals and Groups relevant to your video, spamming is never the answer.

It’s worth bearing in mind that LinkedIn allows you to post status updates for a reason. There’s no reason why you can’t attach your video to a status update once in a while to try and stir up some interaction with your Connections. Statuses are perhaps the most socially interactive part of LinkedIn, where users operate in more of a ‘Facebook’ mindset. Your Connections are far more inclined to dish out ‘Likes’ and ‘Comments’ on your status than any other post, as it will appear in their news feed without them having to put in any effort to track your post down.

Twitter

Twitter to many online users is the home of automated posts, blanket re-posts and of course ridiculously lazy ReTweeting. I’m not going to be the one that says “don’t do it”, but when you see a user post the same personality deprived Tweet (complete with link) 4 times in succession, it doesn’t  quite show your Followers that you’ve actually put much effort into making a connection with them.

I will admit Twitter is a hard social media to crack. That pesky bird doesn’t allow much in the way of thumbnails and no matter how much you try to shorten a link on Bit.ly or Hoot Suite it still looks vastly uninteresting to the Following masses. The difficult nature of cracking Twitter is why so often many Internet marketers throw automated posts (typically sent from more ‘prosperous’ social media platforms) at their disinterested Followers.

The key to marketing a video on Twitter is to become an engaging user. Just like on every other social media you need to put the effort in. Build relationships through personalized @’s and Direct Messages to your Followers, become a Follower of interest in their Twitter feed and maybe even make the occasional thought provoking ReTweet of their work for good measure.

The secret with Twiter is it doesn’t matter if you post a link, a joke, a topical piece of news or even photo, if you’re not a user your Followers know about or care about, they’ll never read what you have to say. Become an active and engaging Tweeter to your Followers, and they will Follow what you have to say. Like the old saying goes “if you build it, they will come”.

*Lazy Tweeter’s Tip: If you really don’t have the time to create a Twitter community and build a following, you can always try to make your Tweets as curious, persuasive and as inviting as possible. Doing so will help to improve your click through rate and increase engagement with your Profile, but there really isn’t a substitute for good old fashioned hard work.

Google+

Google+ is the new kid on the block. Well actually Google+ is like that rich kid at school that practically has everything imaginable yet they still go out and buy a hover-board with matching jet pack just because they can. In terms of social media features Google+ realistically offers the same marketing approaches as Facebook, but with a slight twist.

You’ve got your standard social media marketing abilities such as status updates, messages, likes (+1), friend-ing, sharing etc, but with one very powerful addition – sector specific marketing opportunities.

Okay, you might call them ‘Circles’, but let’s face it, if you take an Internet marketing perspective what Google has effectively created is the ability to create sector specific marketing opportunities for you to cater towards. This basically means that you can steer the marketing of your video towards that specific group. If it’s users interested in your niche you ask their thoughts, if it’s potential clients you can send them a bit of sales spiel or if its business contacts you can aim to encourage discussion in and around your videos subject area.

Google+ is certainly still getting sussed out by marketers and the general online masses alike, but there are fantastic marketing opportunities popping up with each and every new development. If you want to be the first to make the most of such new marketing additions to Google+ you’re definitely going to need to keep your eyes glued to those forums.

Summary

Social media platforms give video and Internet marketers the opportunity to reap the staggering power of universal ‘word of mouth’ promotion. Obtaining this in any capacity is utterly priceless, yet fantastically prosperous.  By dominating social media marketing for your Internet video content you could not only start enjoying increased conversion rates, higher website traffic and increased brand awareness, but you could also achieve that prized viral status for your video that every marketer dreams of.

Photo Credit: (CC) Gavin Llewellyn. www.onetoomanymornings.co.uk

Traditionally Viral Advertising and B2B Marketing have not been two phrases that go together. This is because of the unpredictable nature of viral adverts. In general for something to go viral online it is either a shocking news story, something funny or extremely unusual. Within B2B marketing it is difficult to be funny, shocking or unusual as it can be easy for you to lose the respect of your potential client.

Many B2B marketing managers also raise the point that viral marketing is not targeted enough as you cannot control who sees the message. Facebook now has over 500 million users and Twitter 200 million. Stop worrying about not reaching your audience, everyone is using social media, including business owners.

The way your advert is shared is a barrier to many businesses investing in viral marketing. In the past any viral content was primarily shared via email to a few close friends and family. With the social media boom of the last 3 years it is now possible to see an advert spread between tens or hundreds of thousands of people within minutes, whether it’s for a positive or negative reason. It is time to realise that you cannot cocoon your advert from viral marketing, if someone wants to share it then they will. However, you can give yourself the best chance of having a B2B advert shared for positive reasons.

So if you’re reading this having been assigned with the task of creating a marketing campaign for your latest B2B product and need  to get the ball rolling with some ideas, then get the old pen and paper out and take note of the following…

Note – This post assumes you already have the slogan/message for your advertisement. If not you may want to think about what the message is before trying to do an advert that ends up off topic and not what the initial aim was.

Step #1 – Video is Viral

There are many types of content that get shared online, whether it be How To guides, Photos , News Stories or Infographs but the content that always has the best chance of viral success is Video. The largest video referral source is YouTube which is currently the world’s 2nd largest search engine. According to a study carried out by Cisco the global online video community will include more than 1 billion users by the end of 2010.

So that’s our starting point – We need to create a B2B marketing video for the product.

Step #2 – Give viewers a reason to share

You work for (or own) a business and know your product better than anyone, so this one should be easy to figure out.

What content do you share and people share with you? – Both in the office and to current clients. Do you share instructional material or statistical resources or industry news etc.? What do clients send you?

Why do you share it? – Is it funny, unique or shocking?

What makes it interesting? – So perhaps you’ve shared an informational video to a few colleagues and clients because it was a unique way of presenting those stats. But what made it interesting. Was it the graphics used, the simplicity, the ending, a particular message or point it raised?

If you can start to build an answer for these questions it makes it easier to understand why content relevant to your industry is shared and the reasons behind the motive to share it.

Step #3 – Choose Your Style

So at this stage you know that you are using video as the advertising platform and you know why your industry shares content. Now you need to establish what style the video is going to be.

Funny – This is where most B2B marketing managers cringe. You have to really understand your preferred target audience, remember you cannot completely control who sees your adverts but you should have a good understanding from Tip #2 as to what your industry finds funny. This example from Epuron is funny and moving at the same time whilst keeping the feeling of suspense.

Unusual/Shocking – Admittedly this is not a B2B advert but it is extremely clever and when it first came out it was very unusual to use this method to promote an advert or campaign. I won’t say any more just check it out.

Unique – Proving that not all viral videos need to be funny or shocking. Sometimes doing some research on a topic and presenting it in a clear and simple way is just as viral. The Social Media Revolution has been used in many social media presentations and no doubt shared to many CEO’s and Managers to help the Generation Y explain this new movement to their bosses.

Step #4 – The Final Piece

You’ve now got our platform (Video), you know what people want and whether you are going to be funny, shocking, unique or a mixture of all three.

So the final piece is putting it all together to finally give us our Viral Marketing idea. Personally I find it easier to deconstruct the thought process behind other marketing content to help me construct my own advertising ideas. For this we can take the Epuron example in Tip #3.

Background info: Epuron is a leading developer of renewable energy products and carry out solar, wind and bioenergy projects.

Video’s Message: “The Wind. His potential is ours”.

Target Audience: Epuron’s services, outlined on their website http://www.epuron.de/en/ would lead me to assume that their target audience are potentially Government backed private and public firms who are investing in renewable energy sources.

How could they have gotten to the end product? The message/slogan behind what they wanted to achieve is seemingly that the wind has potential, it may be seen as unconventional but it has potential so let’s use it.

From there you may look at what else has potential but may be seen as unconventional. Is raises questions such as; what is socially unacceptable? What is ecologically irresponsible? How is human behaviour affecting our surroundings? Is there a way of symbolising these questions?

The actors’ actions symbolise this irresponsible attitude to climate change and his narration can also be talking from the point of view of the Wind Turbines and renewable energy in general. Renewable energy solutions are often described as an eye saw. “Always misunderstood. People just didn’t seem to like me. I think I annoyed them, I got on their nerves. I don’t know why.”

At the end the story then turns to finding Epuron and how things have now changed, Epuron’s solutions are superior.

So what can we take away from this campaign? We’ll I think one of the most important things when trying to come up with a marketing campaign whether it be viral or not is getting to a stage where you are asking relevant questions. We can answer questions and answers provide us with ideas. Step 1, 2 and 3 help us provide the structure to get to Step 4 and ask questions that fit within this structure.

**Bonus Content** Here are 5 Must Watch B2B Videos

The chat revolved around several topics like scenarios where B2B videos can go viral, the advantages between slick or raw production styles, the differences between in-house and out-sourced content, techniques and “secret” recipes, etc.

This is a summary adapted from the complete transcript and if you want to read it you can just drop by here. Here are some highlights.

When and where do we use video for B2B marketing?

@billrobbSAP : My gripe is that u can’t “create a viral video”. u create a compelling video that hopefully ur community makes viral.

@martinehunter : training, testimonials, factory tours, case studies, product demos, production schematics, should be short, concise

@fearlesscomp : I believe customer videos need to be front and center on websites

@asuthosh : when video tells a compelling story, when customers are willing to be featured. When authenticity is key

In-house development versus out-sourcing … what works best for video content?

@prdreamer : Depends on style. Slick corp. video should be outsourced to co. w/ skill set. Quick testimonials can B done in-house w/ Flip.

@chevypham : outsource for creative content, editing, production, but in-house editorial for appropriateness and relevancy.

@billymitchell1: Production value is driven by type of result desired – and budget limitations. Some of the best B2B video is very basic

Are there any secret recipes that fuel B2B video content?

@jeffery_toh: Good story telling is key! #b2bchat

@fearlesscomp: Don’t be boring. Don’t be slick. Don’t preach. Be real. Be fun. Be surprising.

@billrobbSAP: Reveal the funny, cool, juice immediately. Doing the trad buildup to punchline like in a TV ad doesn’t work.

@BrennerMichael: Sex sells!

@jeremyvictor:  Same as with any other content – connect with your buyer personas rationally, emotionally and logically

What are the tools and techniques that you use or can suggest for pre and post production?

@SpideyJo : Tools – can be as simple as using Windows Movie Maker up to Adobe Premiere. Techniques : Good planning

@billymitchell1 : Voice, personality, humor, passion, sincerity, knowledge of subject and confidence. Video camera sees all.

Where can you post your B2B videos? White label hosting … YouTube … etc. And why there?

@prdreamer: Post em where the ppl are. I say YouTube. It’s easy and free for the video hosting. #b2bchat

@fearlesscomp: TubeMogul.com is a good site that posts to all, including YouTube

@b2bento: YouTube embed in webpage – pump up the SEO

To round it all up, it was a nice session as expected. Thanks to all who participated. Join us for next week’s #B2Bchat, Thursday, July 22, at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates.

Editor’s Note: While we are on the topic of videos, why not join the discussion on whether or not to Give Old Spice (and P&G) The Credit It Deserves?

About the B2Bblogger:

Anol is one of the key contributors at B2Bento.com and has had his articles published in various media in the region.

Will the Old Spice viral video campaign sell more Old Spice? Yes or No?

Here was my response:

Of course it will. As consumers we may not realize it consciously.

But, when standing in the aisle in front of all the brands – even if you are loyal to another brand – you will see Old Spice. Don’t think for a second that this is not a coordinated retail effort.

Pay close attention to product placement in the next few weeks – Is there more end cap placements for Old Spice, more Signage, etc. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. The brand owner of OLD Spice is a former Proctor and Gamble exec. More will be sold. Lots more. ·

Correction: At the time, I posted the comment, I failed to remember that OLD Spice is a Proctor and Gamble brand.  – So better said:

Remember, the brand of owner of Old Spice IS a Proctor and Gamble executive. What does P&G do? BUILD BRANDS.

An effort that started with a commercials during in the Super Bowl,

Old Spice Super Bowl Ad

is much more thought through than the blogosphere is giving Old Spice credit for. This is a well planned, coordinated, measured effort to increase revenue.

Remember, this is P&G we are talking about!

What does P&G do?

BUILD BRANDS.

There are a lot of super smart, creative, innovative and intelligent marketers in this world. Nothing that is happening with Old Spice brand right now is happening by chance. Nothing. Market share, and more importantly, MIND share is be gained every day.

I’m thinking this was dreamed up in late 2008, early 2009. Read this Fast Company article about Old Spice’s Brand Manager, Alex Keith, and you will see why.

BY: EVAN WEST May 1, 2009

In a few short months, we will see the same come true in B2B marketing. My bet is that SAP has some super things in the works. Have you seen SAP’s Facebook Friend Optimizer? I bet they have much more on the way. Watch them. Here is an interesting interview with William Robb, Director, Social Media Marketing for SAP. SAP will be a B2B brand that continues making waves in the social web.

Click here to view the embedded video.

Remember, the recession slowed everything down. The creative juices are following everywhere. I am excited for the future of B2B marketing, are you?

Editor’s Note: Please join Andrew, Ksenia and I as we welcome Anol Bhattacharya (@B2Bbento) as a new co-moderator to #B2BChat. Anol is one of the leading B2B marketers in Asia and serves as the CEO of GetIT in Singapore. We look forward to his international perspective and leadership on our moderating team. Anol takes Kent’s place who plans to be joining us frequently each Thursday, but has stepped away to focus on other exciting endeavors like, Social Media Marketing (SMM) Magazine.

Recipes for Great Viral B2B Videos

Social media is littered with countless “close encounters of the viral kind”, with most of these encounters being videos that transcend cultural barriers and achieve both cult and pop status. B2C businesses have exploited this for several years now and reaped mostly positive results.

Which leads us to ask, can B2B video achieve the same impact as their B2C counterparts? And if so, then how can we make our videos go on to become viral hits – the Old Spice man being the most recent wild success?

In this week’s #B2BChat, we will attempt to answer those questions and more. Our conversation will delve into why B2C videos go viral and how can we adapt these aspects to our B2B content.

Here are some snapshots of our topics at hand:

• When and where to use video for B2B marketing?
• The pros and cons of in-house development versus out-sourcing
• Are there any “secret recipes” that fuel successful B2B content?
• Tools and techniques for pre and post production
• Tapping the right distribution channels: answering “where” and “why”

Bring your opinions, experiences and questions for a lively discussion with other B2B marketers.

Join us for this week’s #B2Bchat on B2B Podcasting and Video, Thursday, July 22nd, at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates.

About the B2Bblogger:

Anol is one of the key contributors at B2Bento.com and has had his articles published in various media in the region.

Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. And that charge is the genesis of Reel Social Media’s new video production toolkit, 17 Essential Tools You Need To Produce Your Own Videos.

Despite what you may have seen on the ‘behind-the-scenes’ clips on your latest LOST DVD, you don’t need thousands of dollars in equipment to get started. Producing video does require some initial cost for your laptop, camera, microphone and software, but beyond that, it’s the depth of your mind (not your pockets) that will make you successful.

And the first place to begin is with GEAR. Choosing the right gear to begin producing videos can be confusing, daunting and frustrating.

If you’re going to be shooting around the office or setting up your own vlog then it’s best to focus on the basics –audio first, camera second, lighting third.

Regarding the first two items, you’re in luck. There are some great products that long-time videophiles have already vetted for you – the Audio Technica ATR-3350 microphone and the Kodak Zi8 video camera. You can fill in the final piece of the puzzle – lighting with a pair of floor lamps and a general proximity to a window.

Of course, there are a few other things that you’ll need – tripod, an editing package, a distribution channel and expendables.  We’ve outlined them all in this free video production toolkit that covers the essentials of producing your own videos.

You’ll learn about tools, prices and where to get the necessary equipment that will have you distributing videos quickly and easily.  To make things even easier, we’ve added a shopping list in the back.

Content marketing with new media like video requires that you exercise previously unused publishing and production skills. But adding video to your marketing toolkit doesn’t have to be a chore and it is an excellent way to humanize your company and brand. You just have to know what tools to ask for and let your creativity take care of the rest.

Again, we hope you enjoy the video production toolkit. Kindly share your feedback and fire away with your questions in the comments, I’ll be glad to help.

That’s the battle cry that makes me swoon. Usually, this exclamation is followed very quickly with, “Okay, I don’t even know how to get started.”

If you’ve been contemplating adding video to your content arsenal, here are a few simple items that you should consider before pitching The Next Big Thing to your boss.

1. Define your objectives

Before you pick up the camera, get a clear understanding of what you’re trying to achieve with your videos. Are you trying to increase traffic, improve time on site, get more conversions on a landing page, or get people to hang out in your convention booth?

Answers to these questions will define style and content. Everything from the kinds of videos you shoot to the calls to action that you place in the video or in surrounding copy will be born here.

Also think about how this campaign fits into your broader corporate designs.   If your objective is to make your company attractive to potential buyers, you may not want to shoot in front of the utility closet that also doubles as your server room.

2. Conduct an audit of your current assets

Video doesn’t occur in a vacuum, either in its production or its distribution. Conduct a thorough audit of the content that you already have on your website.

Going through this process will help you identify places where video can be added to fill gaps in your story or augment already existing offers.

If your goal is to increase conversions, take a note from the information marketers who have been ‘building value’ by packaging video with eBooks for years. A download containing multiple kinds of media can be a compelling proposition.

3. Create a content matrix

Different audiences have different informational needs. Building a content matrix can help you create the right message for the right group as well as identify places where your video can be effectively repurposed.

If you’ve never created a content matrix before, now is a good time to start. Open up Excel, and in one column lay out your customers’ buy cycle – Awareness, Interest, Desire, Action, Satisfaction or whatever funnel you prefer.

Across the top, fill the columns with the audience categories. This could be your direct targets or influencers like press or analysts.  Use the fields in between to map out your videos and the stories you want to tell.

4. It’s about people

Whether you’re selling products or services, B2B often involves a very complex sales cycle. It’s one in which you’re trying to get a prospect to know, trust, and like you.

Videos provide an excellent tool for tearing down walls and increasing transparency…if they are done well. Keep in mind that not everyone is comfortable in front of a camera. Your CEO can be as charming as they come, but may go tharn as soon as the little red light comes on.

Speaking in front of the camera is an art. Generally, the more equipment and gear you bring into a production the more ‘stiff’ your co-workers will get. Mouths go dry, sweat beads up…

Keep this in mind when you’re coming up with video ideas. Who is going to be on-camera?

5. Choosing equipment

Equipment will eventually come up in your discussions about video, so let’s go ahead and address it here. You need to consider audio first and camera second.

Why is audio first?

People will watch a poor quality video with great audio, but won’t tune in to gorgeous footage with terrible audio.

Make sure that you buy a camera that has audio inputs. This will allow you to plug in a variety of microphones for whatever style of video you shoot. Steve Garfield, one of the original Vloggers, has a good primer on microphones.

6. Types of videos

There are a variety of videos that you can shoot in-house. To get you started, I’ve listed five simple ones that you can use to showcase your people and thought leadership.

Interviews:  If you’re at a tradeshow or around the office, you can grab a few minutes of commentary from just about anyone.  Keep these short by asking only one question. To make them more dynamic and natural, don’t worry about staging. Go commando and do it on the fly.

Testimonials: Interviews are designed to get people to talk about themselves. Testimonials get people to say what they think about you.  Take charge of this opportunity and guide your subject through the things you want your customers to hear.

Video Book Reviews: More than simple critiques, book reviews allow you to create a dialogue with your audience, the author and publisher. Looking for links? Publishers actively seek out people who are talking about their books. They respond to your comments by Tweeting and linking back to your site.

Screencasts: If you’re selling software or if you want to give a PowerPoint presentation, look into Screenflow and Camtasia for creating a quick screencast. These videos are perfect for How To’s as well as training.

Whiteboard Presentations: Feel more comfortable in front of the camera? Set up in front of a whiteboard and use it to illustrate your points.  These videos feel more engaging than simple talking heads and work well for conceptual topics.

7. Distribution

You can distribute video in a variety of ways. The most common is through the web. And here you have two strategies:

Hosted: Choosing this option means that you’ll be hosting video on your own server and using your own player. Keeping the video on your site gives you more control over your branding, but you miss out on the traffic that you get from posting to a community like YouTube.

Posted: If you’re looking to cast a wide net, posting your video on sharing sites gives you a built in audience that is actively looking for content.  You don’t have as much control over branding and embed codes send traffic back to YouTube, not your own site.

With either method, make sure that you’ve done your SEO research so that your videos are primed for bots as well as people. SEOmoz has a fantastic write up on strategy and ReelSEO is a must read for video SEO tactics.

8. Know when to say when.

Adding video to your content toolkit is an exciting prospect for most people. These tips should get you a long way towards building your in-house strategy.

Remember, however, that producing video is a skill that people hone for their entire careers. If you’re getting to the point where content is mission-critical, consider bringing in professionals who can make you look great every time.

In this week’s #B2BChat, we attempt to answer that question. Join us for a conversation on how to integrate audio and video podcasts, trade show clips, and training videos into the mix.

We’ll delve into questions that every B2B marketer wants to know:

• The role of podcasts and videos in B2B marketing
• What you should to know to pull them off successfully?
• How to be a ‘multi-media producer’ – and do you need someone dedicated to this role?
• How to create engaging content and how to handle the ‘talent’ (people being interviewed)
• Tools and equipment you will need, along with post-production techniques and tips

We will be joined by unofficial guest speakers:

• Keith Parsons (@KiethRParsons): Keith produces audio podcasts for his blog Wireless LAN Professional and will share his insights into the audio side of things.

• Yvonne Schwemmer (@ProfMarketer) and Carey Schock (@cdschock) of Pelco (for those who are not in the physical security industry, Pelco is one of the largest manufacturers of security cameras and related equipment): Pelco’s trade show videos from ISC West were fun and ended up being complimented by such industry notables as Sam Pfeifle of SSN (again, for those not in the industry, Sam does not compliment anybody lightly). See the results of Pelco’s ISC West video efforts on YouTube.

Even though we’ll have Keith, Yvonne and Carey joining us (fingers crossed!), it does not mean that the chat will be a Q&A just with them. Bring your opinions, experiences and questions for a lively discussion with other B2B marketers.

Join us for this week’s #B2Bchat on B2B Podcasting and Video, Thursday, April 1st, at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates.

About the B2Bblogger:

An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Ksenia launched @Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. You can read more from Ksenia at Mesh Without Wires blog.