Professional and Corporate Twitter for B2B – Best Practices [#B2Bchat]

#B2BChat Thursday 8 PM

Twitter is one of the pillars of social media communications, or so we are told, along with corporate blogging, Facebook, web. The reasons for being on Twitter are numerous:

  • Competitive and industry intelligence
  • Brand monitoring and “listening” to the conversation about your industry and your brand
  • Interaction with industry influencers: editors, bloggers, analysts
  • Learning new trends in the industry, in the marketing discipline, and what the movers and shakers are up to
  • Catching up with other B2B marketers (which #b2bchat is part of)

  So assuming that B2B companies need to be on Twitter, we’ll discuss the ins and outs of managing corporate (brand) and professional (yours) Twitter accounts: 

  • How do you set your Twitter objectives? What are you looking to accomplish?
  • If you manage a corporate Twitter account, do you also maintain a separate “professional you” account? How do you balance the two?
  • How much do you know about your followers? Do they engage with your brand?
  • Who should and should not corporate accounts follow?
  • How to avoid a Twitter burnout? Or is some time away a good thing?

 Join fellow B2B marketers for a discussion on Twitter best practices, tips and advice!

#B2Bchat - B2B Marketing Chat On Twitter


About the B2Bblogger: Ksenia Coffman is senior marketing manager at Firetide, a wireless infrastructure mesh company, where she is responsible for Firetide’s marketing strategy and technology solution partnerships. Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News.

An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Ksenia launched @Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. You can read more from Ksenia at Mesh Without Wires blog.



Top Seven B2B Marketing Tweets Of The Week

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 An excellent B2B perspective on Twitter: Do My Twitter Followers Know What Material Handling Is? http://ow.ly/1pkCp #B2B
6 The 7 Things Nestlé Should’ve Done –/via @scottgould http://ow.ly/1po6y #socialmedia
5 If you are in B2B marketing, you should really read this book: The BuyerSphere Project – An Interview With Gord Hotchkiss http://ow.ly/1pLbg
4
Just Read: Six Degrees Of Social Media Monitoring by @webby2001 http://ow.ly/1qdVk #socialmedia
3 Great Post @stevewoods –> Calculating the Value of a B2B Marketing Campaign http://ow.ly/1qe6y #B2B
2 If B2B marketers do nothing else, they should follow these 9 rules. | B2BMarketingSmarts http://ow.ly/1qdFD #B2B
And the most popular tweet of the week is
1 A Great Case Of Old School Mindset Gone Awry –> Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media http://ow.ly/1oABy

Top Seven B2B Marketing Tweets Of The Week – Mar 19

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 RT @markwschaefer: Finally some good news? -> RT @nathanegan Are you ready for the B2B marketing boom?http://bit.ly/b9CWsU
6 RT @WhenGrowthStall: “There are things you can measure and things you can’t. Don’t mix them up.” (BusinessWeek.com) http://bit.ly/cIE07g
5 Are you a Thought Leader or a Community Leader? A Guest Post by @Barbragago of @Genius_com http://bit.ly/dCPYot #B2B
4
Just read: Architecting A Social Web Marketing And PR Strategy by @AdamSinger http://ow.ly/1gppL
3 @juntajoe writes: Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead http://bit.ly/cCsiLx
2 Just read: Social Relevance Plays a Role In Vendor Selection by @ardath421 http://bit.ly/9KYjzk #B2B #Marketing
And the most popular tweet of the week is
1 Brands Must Become Media to Earn Relevance by @briansolis http://bit.ly/9uhMEn

Top Seven B2B Marketing Tweets Of The Week

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test http://bit.ly/acNS59
6 An interesting post by @stevewoods Deep Searches and Content Proliferation http://bit.ly/aE3dDV
5 Do websites even matter any more? | {grow} http://bit.ly/a8l6jx In B2B – of course that do!
4
Just read: Architecting A Social Web Marketing And PR Strategy by @AdamSinger http://ow.ly/1gppL
3 Content Mapping 101: Determining Questions for Buying Stages via @ConnectdMarkter http://ow.ly/1gpud #contentmarketing
2 How social media will change lead generation in B2B by @Ckochster #B2B Blog http://ow.ly/1gpsf
And the most popular tweet of the week is
1 Content Strategy: Secret to Writing for Buyers Consideration Phase http://bit.ly/dDocpFGreat advice from @ConversationAge

Top Seven B2B Marketing Tweets Of The Week Feb 26

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 New Survey Shows B2B Buying, Budgeting Process Shifting Due To Social, ROI Factors via @DG_Report http://bit.ly/9BRx9F #B2B
6 Great Perspective -> #PR is Marketing’s New “Chop Shop” by @jchernov http://ow.ly/19TwS (good piece Joe) [ht^ @bhalligan]
5 Just read: Is this a Content Moment? by @TomMartin http://ow.ly/198bt
4
Is your best B2B marketing idea behind you? http://ow.ly/19BNf #B2B #Marketing
3 A good read by @michelelinn –> B2B Content Marketing is More Than Content http://ow.ly/19Bc6 #B2B #ContentMarketing
2 The Ultimate Guide to Email: http://ow.ly/1aqRI Are you a white belt, black belt, or battle-hardened ninja?
And the most popular tweet of the week is
1 The BuyerSphere Project – My Interview w/ @Enquiro CEO and Author Gord Hotchkiss (@outofmygord) #B2B http://bit.ly/d6ks0B

Top Seven Tweets Of The Week Feb 19

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 A Six-Step Content Marketing Check-Up For B2B Marketers http://ow.ly/13oxs by @GalenDY #contentmarketing
6 7 Simple Steps to Get Started With Content Marketing http://ow.ly/157gn #contentmarketing
5 The Chief Marketing Officer – A New Boardroom Role http://ow.ly/17CAW
4
A Good Read -> What is Content Marketing & Why is it Hot? by @mjsweeney via Marketing Trenches http://ow.ly/17E8l #contentmarketing
3 Back by popular demand: Is Your Social Media Director Qualified? via@thebrandbuilder http://ow.ly/160vP
2 RT @djwaldow: Articles like this one from @StephanieSAM remind me of why she rocks: http://ow.ly/18gua "10 Myths for Inbox Deliverability"
And the most popular tweet of the week is
1 SEOmoz | A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets) http://ow.ly/16RC4

Top Seven Tweets Of The Week – Feb 12

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 In the land of the liars, the truth-teller is king. via @jaybaer – Convince & Convert http://ow.ly/15CDx
6 Back by popular demand: Is Your Social Media Director Qualified? via @thebrandbuilder http://ow.ly/160vP
5 7 Simple Steps to Get Started With Content Marketing http://ow.ly/157gn #contentmarketing
4 Is Social Media Just Another Channel? The Potential of #SocialMedia for #B2B Markets. via @TheSocialCMO http://ow.ly/15pgT
3 Brilliant comes to mind –> Five Areas to Focus On for Effective SEO Copywriting by @copyblogger http://ow.ly/14tNt ht @halvorson
2 @ericfletcher writes, “the metric that matters is the number of quality conversations you’re having with YOUR targets” http://ow.ly/15pl6
And the most popular tweet of the week is
1 A great post and conversation here –> Is a Blog the Hub of Social Media Marketing? via @debbieweil #SocialMedia http://ow.ly/15tg6

Top Seven Tweets Of The Week – Feb 2nd

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 Questions To Ponder Before Plunging into Social Media from @treypennington http://ow.ly/13Mav #socialmedia #B2B
6 Go ahead read this, you’ll learn a few things. The ultimate guide to blogging when you don’t have time @markwschaefer http://ow.ly/13dIw
5 A Six-Step Content Marketing Check-Up For B2B Marketers http://ow.ly/13oxs by @GalenDY #contentmarketing
4 Well done @halvorson – Content Strategy: More than a Bunch of Tactics via @BrainTraffic Blog http://ow.ly/12F2G #contentmarketing
3 MIT Technology Review: How Google Ranks Tweets http://ow.ly/13LZu
2 Is social media growing up? – by @mackcollier via The Viral Garden http://ow.ly/11LCo #socialmedia
And the most popular tweet of the week is
1 Just Read: When Should B2B Lead Nurturing Stop? by @ardath421 #b2b #marketing http://ow.ly/137fB

Top Seven Tweets Of The Week – Jan 29th

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 Some you’ll know, some you won’t -> 11 more intriguing people in PR in 2010 by @arikhanson http://ow.ly/10UBi
6 Building Emotional Connections To Your Brand: Branding Strategy Insider http://ow.ly/ZrIC
5 “The mktg automation category has reached a key inflection point – moving to … ‘must have’” @marketo CEO Phil Fernandez http://ow.ly/ZPxp
4 What is Driving B2B Marketers to Adopt Marketing Automation Technology? by @abneedles http://ow.ly/10UcJ #B2B #Marketing
3 New Blog Post: Humanize Your Marketing With Buyer Personas http://ow.ly/1076Z
2 More @treypennington goodness – 5 Steps to Keep the Sales Funnel Flowing http://ow.ly/11kY8 #b2b #marketing
And the most popular tweet of the week is
1 @marketingveep It ‘s THE best post I’ve read this year. Timely, relevant, & on point. Advice for Skeptical Execs: http://ow.ly/10Vhn

Top Seven Tweets Of The Week – Jan 22nd

@B2Bbloggers Top Seven Tweets Of The Week
We send a lot of tweets…
here’s a weekly recap of the most popular. Enjoy!
7 RT @jaybaer Attacking the Social Media Lynch Mob http://ow.ly/Y9uJ –> I agree can we just move on and let our work speak for itself!
6 A Slideshow Of 20 Helpful Posts, Presentations & Series for B2B Marketers by @cksays http://ow.ly/XyWc #B2B #socialmedia
5 CMO Leadership and Corporate Growth : Branding Strategy Insider http://ow.ly/XyS4
4 Just read: How to Fail at B2B Social Media by @smb2b #SocialMedia #B2B http://ow.ly/YA5v
3 Just read @markwschaefer – A primer on social media “listening” http://ow.ly/WFQ9 #socialmedia
2 Why Email Deserves to Be Part of Your Marketing Strategy by @rightsource via Marketing Trenches http://ow.ly/Wz6W #b2b
And the most popular tweet of the week is
1 AWESOME: RT @michelelinn Free eBook – Marketing Predictions for ’10 from 39 experts http://ow.ly/Yplz Packed w/ 100+ resources via @Ambal
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Hi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.

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