Twitter is one of the pillars of social media communications, or so we are told, along with corporate blogging, Facebook, web. The reasons for being on Twitter are numerous:
Competitive and industry intelligence
Brand monitoring and “listening” to the conversation about your industry and your brand
Interaction with industry influencers: editors, bloggers, analysts
Learning new trends in the industry, in the marketing discipline, and what the movers and shakers are up to
Catching up with other B2B marketers (which #b2bchat is part of)
So assuming that B2B companies need to be on Twitter, we’ll discuss the ins and outs of managing corporate (brand) and professional (yours) Twitter accounts:
How do you set your Twitter objectives? What are you looking to accomplish?
If you manage a corporate Twitter account, do you also maintain a separate “professional you” account? How do you balance the two?
How much do you know about your followers? Do they engage with your brand?
Who should and should not corporate accounts follow?
How to avoid a Twitter burnout? Or is some time away a good thing?
Join fellow B2B marketers for a discussion on Twitter best practices, tips and advice!
About the B2Bblogger: Ksenia Coffman is senior marketing manager at Firetide, a wireless infrastructure mesh company, where she is responsible for Firetide’s marketing strategy and technology solution partnerships. Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News.
An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Ksenia launched @Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. You can read more from Ksenia at Mesh Without Wires blog.
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Hi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
About the B2Bblogger: Ksenia Coffman is senior marketing manager at Firetide, a wireless infrastructure mesh company, where she is responsible for Firetide’s marketing strategy and technology solution partnerships. Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News.
