Thanks to everyone who joined us for the first #B2BChat last Thursday night – our new weekly twitter conversation for B2B marketers.
The objective is to bring the B2B marketing community on Twitter together while discussing topics relevant to us as B2B marketers.
So Mark Your Calendars For March 11th at 8:oo PM EST.
In this week’s #B2BChat, we take on the topic of seminars and roadshows and attempt to answer the question, “Effective Lead Generation Tool or Glorified Sales Pitches?”
With travel budgets slashed, and time away from the office at a premium, 1-day seminars and road shows are gaining momentum. But some pundits judge them to be nothing else but veiled sales pitches.
- How do you create appealing educational content, while meeting lead generation goals? Do you need a guest speaker (industry expert or educational partner)?
- How do you maximize registrations, and minimize no-shows?
- How to effectively integrate social media tools in the event promotion, and during the event? Should you focus on Twitter, create a LinkedIn group, or employ other tactics?
- And last, but not least, what door prizes and give-aways are most in demand?
Join us for a live conversation with other B2B marketers who face the same challenges that you do.
Follow @B2B_chat for updates and join us this Thursday, March 11, at 8 pm Eastern as we tackle seminars and roadshows.
About the B2Bblogger: Ksenia Coffman is senior marketing manager at Firetide, a wireless infrastructure mesh company, where she is responsible for Firetide’s marketing strategy and technology solution partnerships. Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News. An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Ksenia launched @Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. You can read more from Ksenia at Mesh Without Wires blog.
