In our inaugural creative review, we are featuring creative submitted by the agency hitch. hitch’s goals for the campaign include building awareness among marketers as well driving click-throughs to the agency’s site.
Remember, adROCK is designed for you to share with hitch your impressions, thoughts, and constructive feedback. Hearing from the community will not only help hitch but also those sharing their thoughts with the goal of creating great, high-performing BtoB creative. Read on and chime in!
Advertiser: hitch
Channel: Online banner
Target: Companies looking for new agency partner
Goals: Awareness, unique clickthroughs
Here is hitch’s initial static banner ad for their campaign.
Each week, I’ll attempt to share a bit of how I think about creative and then turn it over to you. So here is a checklist I’ve used over my career to frame for my clients how they should initially approach a new ad concept:
- Is it on strategy?
- Is it relevant?
- Is it compelling?
- Is it differentiating?
- Can it be done on time?
- Can it be done on budget?
Using this criteria or your own, let’s hear it. Does hitch’s ad rock?
Also, please consider submitting a BtoB campaign for review: print ads, online ads, direct mail, email, Web sites, any tactic is fine as long as it is BtoB. We’ll also need a summary of the creative brief (or the brief itself if you can share it).
Send your creative samples to adROCK@btobbloggers.com.
