One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix.
Is that true though?
Not based on recent research conducted by Readex Research. In a Media Usage Studies survey of 2,095 professionals between September 2010 and May 2011, when asked which media is used regularly in their work, respondents shared that:
77% regularly use of search engines,
74% regularly use print publications,
74% regularly use e-newsletters,
55% trade/industry publications websites.
Furthermore, the survey revealed that “Of the nine forms of media listed, 55% indicated they used five or more, and only 5% indicated they used only one.” What we learn here is that instead of one media form (digital) replacing another (print), individuals are increasing the number of media types they are using in their work.
Translation: To increase the strength of your marketing, your message needs to permeate all the media channels being used by your customers. And according to this survey, PRINT must be one of them.
The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource.
So, how do you effectively market your Internet videos on social media platforms? The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites.
YouTube
YouTube is not only a great video platform to host your content, but it’s status as a video ‘sharing’ site makes it one of the most popular platforms for online users to engage with video content.
Socialising on YouTube is always a win-win situation. Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube Channel and your YouTube video content. By doing this you can start to enjoy an increased viewership for your Internet videos, and a raised social profile on this particular social media platform.
For those of you with a few pennies in your back pocket you can make use of YouTube’s Promoted Videos feature, which works on a very similar basis to Google Ad Words. This particular tool allows your videos to appear more frequently in certain search results, helping to grow your contents viewership even further.
It’s always worth remembering, YouTube has been a very social platform from the outset. As a website it has always made it possible for users to Friend one another and Subscribe to each other’s content. YouTube is not a ‘dying’ social media, but it is certainly an underused asset online, making it an incredibly viable and untapped social media marketing resource for any brand, business or blogger.
Facebook
Facebook really is the talk of the town lately. Zuckerburg and his gang have been churning out updates and changes that have resulted in more ups and downs in Facebook’s popularity than the entire global economy.
For those of you Facebook buffs you’ll immediately be aware that you can of course upload your video to Facebook, (much like on YouTube) tag users in it and encourage likes and comments, but that is a very ineffective and laid back approach to marketing your video on Facebook.
You should aim to make YouTube your videos only upload point. This means you can use other social media websites like Facebook to rack up more likes and more YouTube activity. The issue with making multiple destinations for your video on different social media sites is that it could begin to start splitting up and fragmenting your audience.
So how should you use your video on Facebook?
Your essential plan of attack should be to post your video in your status, share it with Friends interested in the same niche as you (never spam uninterested users with your content, that’s a big no-no), post it in relevant Groups and Pages and try to encourage users to Subscribe to your content. The new Subscribe function Facebook has introduced is a great way to keep Friends, thought leaders and interested users up to date with your video content.
LinkedIn
LinkedIn has and always will be business as usual. Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work.
With that in mind, you wouldn’t think LinkedIn is really the place to try and market a video right? Well you’d be surprised. LinkedIn is full of Groups and Discussions that could be relevant to your videos topic or subject area. You’ll never be able to throw out a sales pitch on LinkedIn, but you can try to evoke feedback, thoughts and discussions around your video content. Just like on Facebook, only try and share your content with individuals and Groups relevant to your video, spamming is never the answer.
It’s worth bearing in mind that LinkedIn allows you to post status updates for a reason. There’s no reason why you can’t attach your video to a status update once in a while to try and stir up some interaction with your Connections. Statuses are perhaps the most socially interactive part of LinkedIn, where users operate in more of a ‘Facebook’ mindset. Your Connections are far more inclined to dish out ‘Likes’ and ‘Comments’ on your status than any other post, as it will appear in their news feed without them having to put in any effort to track your post down.
Twitter
Twitter to many online users is the home of automated posts, blanket re-posts and of course ridiculously lazy ReTweeting. I’m not going to be the one that says “don’t do it”, but when you see a user post the same personality deprived Tweet (complete with link) 4 times in succession, it doesn’t quite show your Followers that you’ve actually put much effort into making a connection with them.
I will admit Twitter is a hard social media to crack. That pesky bird doesn’t allow much in the way of thumbnails and no matter how much you try to shorten a link on Bit.ly or Hoot Suite it still looks vastly uninteresting to the Following masses. The difficult nature of cracking Twitter is why so often many Internet marketers throw automated posts (typically sent from more ‘prosperous’ social media platforms) at their disinterested Followers.
The key to marketing a video on Twitter is to become an engaging user. Just like on every other social media you need to put the effort in. Build relationships through personalized @’s and Direct Messages to your Followers, become a Follower of interest in their Twitter feed and maybe even make the occasional thought provoking ReTweet of their work for good measure.
The secret with Twiter is it doesn’t matter if you post a link, a joke, a topical piece of news or even photo, if you’re not a user your Followers know about or care about, they’ll never read what you have to say. Become an active and engaging Tweeter to your Followers, and they will Follow what you have to say. Like the old saying goes “if you build it, they will come”.
*Lazy Tweeter’s Tip: If you really don’t have the time to create a Twitter community and build a following, you can always try to make your Tweets as curious, persuasive and as inviting as possible. Doing so will help to improve your click through rate and increase engagement with your Profile, but there really isn’t a substitute for good old fashioned hard work.
Google+
Google+ is the new kid on the block. Well actually Google+ is like that rich kid at school that practically has everything imaginable yet they still go out and buy a hover-board with matching jet pack just because they can. In terms of social media features Google+ realistically offers the same marketing approaches as Facebook, but with a slight twist.
You’ve got your standard social media marketing abilities such as status updates, messages, likes (+1), friend-ing, sharing etc, but with one very powerful addition – sector specific marketing opportunities.
Okay, you might call them ‘Circles’, but let’s face it, if you take an Internet marketing perspective what Google has effectively created is the ability to create sector specific marketing opportunities for you to cater towards. This basically means that you can steer the marketing of your video towards that specific group. If it’s users interested in your niche you ask their thoughts, if it’s potential clients you can send them a bit of sales spiel or if its business contacts you can aim to encourage discussion in and around your videos subject area.
Google+ is certainly still getting sussed out by marketers and the general online masses alike, but there are fantastic marketing opportunities popping up with each and every new development. If you want to be the first to make the most of such new marketing additions to Google+ you’re definitely going to need to keep your eyes glued to those forums.
Summary
Social media platforms give video and Internet marketers the opportunity to reap the staggering power of universal ‘word of mouth’ promotion. Obtaining this in any capacity is utterly priceless, yet fantastically prosperous. By dominating social media marketing for your Internet video content you could not only start enjoying increased conversion rates, higher website traffic and increased brand awareness, but you could also achieve that prized viral status for your video that every marketer dreams of.
While it’s understandable that you may believe there is no need for you or your business to stake a claim on the blogosphere, the truth is, if you are looking for a new way to start and grow new customer relationships, starting a corporate blog may be just the thing you need to do.
A B2B blog (business to business blog) differs greatly from your average business blog that sells products directly to customers (known as a B2C blog). The goal with a B2C blog is to complete the sale. B2B blogs, on the other hand, deal directly with other businesses, and therefore are designed to build long term relationships.
Here are some things you should know when starting your own B2B blog.
Aim For Uniformity
When building your blog, remember to follow your brand. If your company logo is in the top right hand corner of every page of your website, it should be in the top right corner of your blog as well. When you send your customers email newsletters, do you use a conversational tone of voice? If so, maintain that same tone on your blog. Every aspect of your company’s brand should be reflected in every piece of content you produce, from your website, to your blog, to your advertisements.
Go In With A Plan
Before your blog goes live, make sure you know what topics you intend on covering. The worst thing a blog can do is launch with flare and gusto, and then go dark as you get lax when it comes to posting consistently. Readers expect new content and they want it on a regular basis. You must develop the ability to effectively plan and schedule your blog’s content. If you begin to fall behind on your posts, you may risk the loyalty of your readers.
Keep Your Readers Informed
The whole point of having a blog is to make sure that the people who visit you have something interesting or entertaining to read. It’s important to go in with a plan, but you have to be flexible. If your company or product makes the news, or if a law changes that may concern the businesses that purchase your products, let them know. Don’t be so strict in your schedule that you may miss the opportunity to give your readers some important information.
Format
Readers like to know what to expect when they visit a blog. Apart from updating the content on your blog regularly, you should try to stick to a predetermined format. This goes for the amount of images in each post, as well as the length of the post in general.
Be Realistic
If you don’t see your blogs traffic building by leaps and bounds once you start your blog, don’t worry. B2B blogs take longer to build a following than B2C blogs because of their long term relationship building nature. Be patient. Focus on providing your readers with useful, relevant, informative content on a regular basis, and you’ll see your community grow.
As we know, B2B marketing is about starting and growing relationships with your clients. Concentrate on the relationship as opposed to the sale, and your clients will become loyal.
This interview picks up where Step 5: Add More Channels left off: You’ve set up your foundation of blog content and follow-up offers and expanded your reach by linking posts and offers to your company’s LinkedIn, Facebook and Twitter pages. Now it’s time to turn that one way dialogue into a 2 way conversation and make it easier for your readers to share your content with their networks.
In your role as a content marketer and becoming a publisher, one of the most significant functions you and your organization needs to develop is the ability to effectively plan and schedule your blog’s content. In publishing, this is simply known as editorial planning. As a marketer new to publishing, this can be difficult without the proper guidance and in my experience, it is one of the most common areas that causes the best of intentions with a corporate blog to go awry.
You see, a corporate blog is very much like a trade publication. “How so?,” you ask. Consider these characteristics of a trade publication:
Targeted to a specific audience
Published with a consistent frequency
Has a variety of article styles and departments
Covers a range of topics
Has some combination of writers, contributors, and guest columnists.
I could go on, but the point is that these common characteristics are what makes a corporate blog, a publication. And it’s this mindset and approach to a corporate blog, (it’s your publication) that will lay the foundation for success. I hate to say folks, but writing the actual articles is really only a small piece of the work.
Here are some tips and definitions to help you effectively plan your blog’s content.
Editorial Planning
The act of selecting and coordinating topics, dates, and resources for the articles to be published in a given period of time. It’s recommended to complete this activity every six months, with check-ins each quarter.
Editorial Planning Tips
When planning your blog’s topics and articles, first fill in your calendar with significant dates that affect and impact your company. Examples of the types of dates to consider: new product releases, trade shows you will be attending (and those that you won’t but are important to your company/industry), webinars that are scheduled, milestone and historic dates for your company and industry, dates of economic reports that will be released, dates of earnings calls if public company, key legislation etc.
With these dates on the calendar, you can now visualize what is happening and when, and begin the process of “penciling in” articles ideas and topics.
In our corporate blogging consulting, we recommend that your blog topics be categorized as: primary, secondary, and tertiary.
Primary: As indicated by the name, these are the most important topics for your blog and should be covered the most frequently. These articles should address your buyer persona’s most vital pain points, provide relevant, valuable information to assist them, and support your brand promise.
Secondary: These topics have less of a direct relationship with the use of your products and services, but still have a place in your industry and interest to your buyer personas. As an example, you may write an article on “Five Must Have Skills For Tomorrow’s Leaders,” to help your customers improve professionally, all the while this is not directly related to your content marketing consulting services ; ).
Tertiary: These topics are covered with least amount of frequency and can delve into reflective topics, personal stories, and even comics. The key though is that they do add the opportunity for levity, providing insights into the people behind the blog, and what makes you and your company tick.
It is better to underestimate the amount of articles your organization is capable of publishing when you are first getting started. There is nothing worse than adding pressure that is unnecessary. If it’s a new activity for you, so start slowly and build frequency as you gain competence.
Editorial Calendar
The end product of your editorial planning containing the dates, topics, and penciled in titles/subjects for the articles. It should be a formal (or at least semi-formal) document that once complete is shared throughout the company. By doing so, you are providing an opportunity for everyone to participate in the blog and add .
Publication Schedule
A publication schedule plays a vital role in helping to operationalize your corporate blog as it identifies all the deadlines that must be met to ensure that the final publication date is not missed.
For all the benefits an editorial calendar offers, it only provides one date: the publication date. It does nothing for all the activities that must take place prior to publication. Enter the publication schedule. It is used to plan the pre-publication development process and milestone dates of articles, including writing, copy editing, proofing, approvals, posting the article to the blog platform, optimizing, etc.
By using these tools and following these tips you’ll be on your way to developing a corporate blog that STANDS OUT and gets the ATTENTION of the people you care about. If you don’t, you are in for a long struggle and blog that will probably in it’s lifetime have less than 10 articles.
As the saying goes these days, everyone is a publisher, but the truth is not everyone should be. If you are gonna do it, why not do it right? Here are some tips to help you effectively plan your blog’s editorial content.
Let’s face it, no matter how many articles, books, or tweets you read about content marketing, no one is going to be able to walk into the office one day and say, “we are now content marketers.” It just won’t happen. Organizations don’t operate that way, and certainly people don’t operate that way.
As I wrote yesterday, in Content Marketing: Four Essential Elements To Focus On, content marketing is a mindset change, not only for you the marketer, but the entire organization. The best examples of content marketing organizations have a myriad of people involved. You’ll see commentary from the c-suite, trend analysis from the engineering department, and of course sales, marketing and support all play a vital role in running the content marketing engine.
So how do you get there? How do you go from idea to organizational adoption and execution? It’s starts with the realization that you need a change agent. A change agent is the catalyst responsible for leading the organization in its new direction. If that’s you, here are the traits all successful change agents have:
Change agents have a clear picture of the outcome they are working to achieve and an insatiable desire to accomplish it. While they can’t actually “see” into the future they have a keen sense of what the future holds and how best to succeed there.
Change agents believe in their cause so deeply its motivates them to overcome obstacles, breakdown silos, and persevere through tough times. They understand that failure could reflect poorly on them, but that does not stop them.
Change agents are natural leaders with a unique ability to build relationships. They can easily establish rapport and show a genuine concern for those they interact with. It’s this kind nature about them that garners respect and leads to the support they need to affect change.
Change agents know how to communicate up and down the organization. Their communication skills are honed so well they know what information each personality type prefers and use that knowledge to get and capture people’s attention and buy in.
If you are leading the content marketing change in your organization, this is what it is going to take. No one is just gonna jump on board. Everyone is too busy for that. Leading change is one of the most difficult things do, but also one of the most rewarding.
As the first article in my Countdown to Content Marketing World challenge, I’d thought I would set the stage by communicating what I view as the four things every B2B marketer needs to know and understand to become a successful content marketer.
Mindset
First things first, when it comes to content marketing, the proper frame of mind is of utmost importance, the predominant theme: becoming a publisher. The challenge extends beyond adopting this mindset yourself to also understanding how to lead the change within your organization.
The notions that take the most time for everyone to adjust to are:
Like a publisher, the core outcome you seek is to build a community by consistently delivering relevant, useful, high quality information. Your content’s purpose is to attract, retain, educate, and engage the people in your area of focus as they enter and move through your buying process.
A publisher’s standard of quality is beyond reproach. Publishers strive for perfection in everything they do and obsess about meeting the needs of their audience. Publishers are constantly asking, “How can we create a better, more meaningful experience for our stakeholders?”
Content marketing is a journey without an end (as a publisher’s job is never done). This is not a set it and forget it proposition. There is always something to do and 9 times out of 10, it is on a deadline.
Never before in B2B marketing has it been more important to have a customer centered approach to everything you do, content marketing is no exception. It’s time to take the guess work out of the equation and make the commitment to customer focus. If it’s an intimate, lasting relationship that you seek with your customers, the knowledge required for getting their attention and starting one involves a level of understanding that goes beyond anything that you now know.
The creation of buyer personas is just one of the ways customer focus makes its way into content marketing. I’ve shared with you before how to create them and the vital role they play in content marketing. With a customer focus, your content suddenly becomes for *someone* versus *everyone*. And that makes all the difference when using content to build and sustain relationships with your customers.
Story / Experience
What’s the point of all this content? Why write or publish even a single word? We all the know the answer to those questions, right? To get, keep, and grow customers.
If that’s the answer, then you need to create a story and customer experience that is going to consistently do that for you. With each piece of content, no matter the size, no matter its form, no matter the place it is found – it must have some connection to the overall journey/experience you are creating for your customers.
Consider the basic elements of any story to help you get started:
theme – What’s the overall message?
plot – What does each persona go through? when does it thicken?
structure – What happens at the beginning (of the buying process)? the end?
characters – Who are each of your personas and why are they involved?
style and tone – What is right for your brand?
If you don’t have a path (solidified with your story) for your customer take, succeeding in content marketing is not going to be possible.
Keywords
If there is one area of content marketing that may not receive the attention it deserves, it has to be keywords. They play such an important role in the effectiveness of your content attracting the correct buyers that you must make defining your keywords and keyword phrases a top priority. In a recent article, Effective Use Of Keywords In Content Marketing, Lee Odden wrote,
Effective content marketing informs prospective buyers of what they need to know in order to help them arrive at a logical conclusion to buy and recommend. Relevant and engaging content facilitates that outcome.
Understanding the information needs of the customers you’re trying to reach is the first step in creating a great editorial plan. The role of keywords in a content marketing program come into play as a manifestation of knowing what customers are interested in and what their pain points are. What are they searching for? What are they talking about on the social web?
As Lee so clearly points out, keywords are born out of understanding your customers. We know B2B buyers turn to search engines to find the information they need to solve their problems and support their decisions. In order for you to get your content in front of them, you need to understand the terms and phrases to optimize your content for.
Is that it?
Of course not. There’s editorial, social, resources, measurement, integration and many other important aspects as well, but without these four basics, or essentials, started and understood first, you are getting ahead of yourself. Learn and master these first.
Yesterday marked 30 business days until Content Marketing World. I’m super excited to be going for a number of reasons but mostly for the opportunity it’s going to give me to gather and meet with so many like-minded individuals. I love being an evangelist for content marketing and what better way to do so than to attend the first conference 100% dedicated to content marketing.
With each and every passing day, the role content is playing in the lives of B2B marketers and publishers is growing and evolving. The way I see it, if you are not working on building content initiatives into your B2B marketing, you are making a critical strategic mistake. In the complex world of B2B purchasing and discovery, content is now your means of attraction, influence, and connection.
There is so much to consider, but at the very least to create and lead a successful content marketing initiative requires:
Understanding how and where to make the content available and what to ask for in return from the individual interested in it
A publisher’s mindset and the ability to nurture relationships with content and conversation
A belief, that as marketers, it is now a shared responsibility with sales to grow the business.
With these points in mind, one of the first questions that comes to mind is, “How do I create content that people want to engage in?” Or as I like to phrase it, “How do I make good media?” So in the run up to Content Marketing World, I’ve issued a challenge to myself: write an article every business day that helps answer this key question in content marketing.
Winning the battle for attention takes innovation—whether through an unexpected presentation, a new tech application, or a provocative message. These fifteen projects demonstrate that creativity and daring is possible within a wide range of budgets, industries and formats. Click to see the15 most innovative ideas in content.
A quality infographic deepens a viewer’s understanding of a complex topic by clearly and concisely presenting data in an appealing visual design. At the heart of its success is the communication of a story, a point of view, or a fresh perspective.
For the article Joe also turned to some other members of the marketing community for their definition of a great infographic, a sampling:
A great infographic tells a meaningful story that can be consumed in an instantly digestible seating.
- Jeremiah Owyang
A good infographic offers clarity: Simple, clean design. But also, it allows a reader to scan and quickly grok the data being communicated, almost immediately.
- Ann Handley
A good infographic is fun to look at, relevant and rich with an arrangement of information that has context based on the viewer’s interests.
- Ardath Albee
With these definitions in mind, take a look at the latest infographic from Eloqua and JESS3, The Content Grid v2. It’s simply brilliant. I’ll call it the single best piece of content I’ve seen to explain the process of content marketing. It plots content type across two dimensions – the objectives of the business as well as the goals of the customer, making it incredibly simple to see how and where different content types fit into the process.
If you or a colleague have struggled grasping the concept of content marketing, I urge you to use this infographic to help bring clarity to a complex topic.
Launching a full blown content marketing program without a strong content development strategy is like trying to eat an elephant with a spork…while it’s charging straight at you. It’s too big, too fast, and your little piece of plastic won’t make a dent.
Too much focus is often initially put into how we’ll reach our audience, the fun stuff like Twitter and Like buttons, without first having an abundance of relevant content to publish. Facebook pages, Youtube channels and SlideShare accounts do little good if all they push out is generic, self-serving company “news” and sales pitches disguised as articles.
Think of your content foundation as your primary tool for taking down that elephant. By starting with the following basic model and rolling it out in manageable steps, your wimpy plastic spoon/fork can quickly morph into a bulldozer.
Step 1: Your Content Strategy
At the beginning, it’s best to keep all the moving parts as simple as possible. Creating pages of diagrams and complicated buying cycle charts will only lead to overwhelm and inaction. Instead, focus first on what B2B marketer Eric Wittlake calls Stage Zero Content.
“Stage zero content is intended to establish your brand, your expertise or your perspective in the mind of your target market, when they are not researching or considering solutions. This content is valuable to a far broader audience than even early stage buying cycle content.”
Stage Zero Content deals with the same problems as your products and services, targeting the very people who are most likely to also be your best prospects. A solid core strategy is made up of answers to the following five questions:
What are all of the problems our products and services solve? Think high level problems, low level problems and everything in between.
Who specifically do we solve them for? How sophisticated and experienced is your target market with the solutions available? A CRM software company may serve both enterprise-level sales departments as well as small business owners. Content that’s valuable to one, however, may be useless for another.
What’s our content’s style and personality? The fatal flaw of most B2B marketing is the incorrect assumption that all business purchasing decisions are made purely by logic. This often leads to some pretty boring, bloated stuff. The best B2B content is written for human consumption and connects with us both emotionally and logically.
Who will create our content? Everyone in your company is a potential contributor of ideas and articles. Your sales, customer service and account management teams have the most day-to-day contact with your customers as well as intimate knowledge of the challenges they face. Your executive team understands big picture trends, opportunities and insights. By incorporating a broad range of perspectives, you’ll have a deeper understanding of the problems your readers face and the type of content they’ll find most useful.
What topics should we write about? Close your eyes and pretend that you’re a fly on the wall, inside the offices of your ideal customer. What do you see and hear? How do they define the problems you solve? What type of information are they looking for?
Step 2: Your Blog
Your blog is the primary hub through which to share your content and begin attracting readers. Start by committing to at least one post every week, increasing that output as your editorial process evolves. The more quality content you publish, the sooner you’ll build an audience.
Your blog should be easy to find from every page on your site, preferably with a dedicated link on the main menu. Don’t make visitors search for your content. Most won’t.
Step 3: Your First Level Follow-Up Offer
Picture a B2B content marketing campaign as an ultra high-end retail store. If the internet is the idewalk traffic, your blog is the window display that gets people to stop and look, and your first level follow-up offer entices them to walk into your store.
End each blog post with a soft offer for more detailed content like a white paper, guide or e-book. There are two basic strategies for this step, and both have the same goal of creating opportunities for further engagement. You can offer additional resources in exchange for joining your email list or as an instant download with no sign up requirement, instead ending each piece with another strong call-to-action (Step 4).
Step 4: Your Second Level Follow-Up Offer
Now that you’ve engaged readers and earned some trust, your next call-to-action (through emails or at the end of your first offer) delivers even more value but in a more personalized, interactive way. By moving from highly convenient but static information to interactive, real-time content like webinars and seminars, you’ll begin conversations that help you learn more about each potential customer’s needs and how to best serve them.
Step 5: Add More Channels
Once you’ve set up your foundation of blog content and follow-up offers, you can begin to expand your reach by linking posts and offers to your company’s LinkedIn, Facebook and Twitter pages.
Different readers have their own preferences for how they consume content. Some may like blogs, others Tweet or stick with Facebook. Many like a little of each.
Each type of social media has its own quirks, processes and best practices and require consistent daily attention. While blog post comments make it possible to begin interacting with your audience, other social media platforms take it a step further and are best used as a conversational medium, not just a one-way syndication portal.
Hi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource.
