First Event: How To Build A Demand Generation Machine With Online Events

WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST

Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Join David Pitta with BrightTALK’s Online Events Academy as he lays out the steps needed to build your own event machine this quarter.

PRESENTER: David Pitta, Evangelist, BrightTALK

Register And Learn How To Build A Demand Generation Machine With Online Events

TOPICS COVERED:

• Building a scalable content strategy
• Scoring leads and assigning them to your team
• Designing your drip email campaigns
• Nurturing leads with on-demand assets
• Measuring the success of your events and leads

View this webcast from the Online Events Academy live to submit real-time questions to the presenter and vote in audience polls or on demand at your convenience any time following the recording: http://academy.brighttalk.com/events

ABOUT THE PRESENTER:

David Pitta has 15 years of technology sales and marketing experience including over a decade in the online events industry. He now serves as BrightTALK’s Demand Generation Marketing Manager and Evangelist and has helped thousands of marketing professionals use online events to meet lead generation, awareness and community building objectives. He has also deployed webcasting solutions for NYU, USC, California Pizza Kitchen, DoubleClick (Google), and hundreds of other small to enterprise-sized organizations.