http://www.b2bbloggers.com/blog/podcasting-as-content-marketing/ B2B Marketing Blog | B2B Social Media, Content Marketing, Corporate Blogging, and Content Strategy Fri, 03 Feb 2012 14:51:54 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://www.b2bbloggers.com/blog/podcasting-as-content-marketing/comment-page-1/#comment-788 Anonymous Thu, 06 Oct 2011 01:25:00 +0000 http://www.b2bbloggers.com/?p=3941#comment-788 While the SEO aspect of Podcasting is great, how you benefit from a business podcast is through the relationship you build with your audience. You show your reliable (with a consistent schedule). You can help move them by making them laugh, cry, think, groan, educate, entertain. Whirlpool did an episode about how to get your kids to brush their teeth longer. Figure out who your target audience is, and then talk as if they are sitting right across from you when you record. Podcasting is a time shifted conversation. Interviews are a great choice (but more work and require editing). Figure out why your podcasting. If you don't know why, you'll never make it through the how. For example if your goal is to keep your brand in front of your audience, make shorter shows delivered a few times a week. The key is content. Give people a reason to listen/watch. Then set up something to track ROI. Create a coupon for your products, and only use it on the podcast.  While the SEO aspect of Podcasting is great, how you benefit from a business podcast is through the relationship you build with your audience. You show your reliable (with a consistent schedule). You can help move them by making them laugh, cry, think, groan, educate, entertain. Whirlpool did an episode about how to get your kids to brush their teeth longer. Figure out who your target audience is, and then talk as if they are sitting right across from you when you record. Podcasting is a time shifted conversation. Interviews are a great choice (but more work and require editing). Figure out why your podcasting. If you don’t know why, you’ll never make it through the how. For example if your goal is to keep your brand in front of your audience, make shorter shows delivered a few times a week. The key is content. Give people a reason to listen/watch. Then set up something to track ROI. Create a coupon for your products, and only use it on the podcast. 

]]> http://www.b2bbloggers.com/blog/podcasting-as-content-marketing/comment-page-1/#comment-226 Lubetkin Communications LLC » Blog Archive » B2B Bloggers Interviews Steve About Podcasting Mon, 02 Aug 2010 09:47:01 +0000 http://www.b2bbloggers.com/?p=3941#comment-226 [...] strategic communications specialist Deni Kasrel (@dkasrel on Twitter) interviewed Steve for her B2B Bloggers post, “Podcasting As Content [...] [...] strategic communications specialist Deni Kasrel (@dkasrel on Twitter) interviewed Steve for her B2B Bloggers post, “Podcasting As Content [...]

]]> http://www.b2bbloggers.com/blog/podcasting-as-content-marketing/comment-page-1/#comment-135 Tweets that mention Podcasting As Content Marketing: Q&A Interview w/ Podcast Pro Steve Lubetkin | B2Bbloggers.com - B2B Social Media and Content Marketing -- Topsy.com Wed, 30 Jun 2010 19:11:16 +0000 http://www.b2bbloggers.com/?p=3941#comment-135 [...] This post was mentioned on Twitter by Howard Yermish, Jeremy Victor. Jeremy Victor said: New Guest Post: Podcasting As #ContentMarketing: Q&A Interview w/ Podcast Pro Steve Lubetkin (@podcaststeve) http://ow.ly/25omi [...] [...] This post was mentioned on Twitter by Howard Yermish, Jeremy Victor. Jeremy Victor said: New Guest Post: Podcasting As #ContentMarketing: Q&A Interview w/ Podcast Pro Steve Lubetkin (@podcaststeve) http://ow.ly/25omi [...]

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