What does the move to mobile mean for B2B marketing?
You’ve heard the anticipation for years: mobile will take over the Web and transform the Internet experience as we know it. Although the days of change haven’t come as soon as some predicted, the shift appears to now be in full flight.
Mobile subscribers will surpass 5 billion this year, and the number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years (according to ITU, Strategy Analtytics, and IDC).
How does this shift towards mobile affect the way businesses connect with business customers? Here are some of the questions we want to address in this week’s #B2Bchat:
Q. How relevant is mobile marketing for B2B and how do you know if it’s relevant to you?
Q. To what extent do your customers use mobile devices, e.g. smart phones, in business?
Q. What about location-based services such as Foursquare? Are they applicable in a B2B environment?
Q. Have you advertised / considered advertising on a mobile ad network? ~
Q. Have you considered developing a smart phone app?
Q. What opportunities does the mobile Internet present for B2B marketers?
Q. Does your company have/intent to have a mobile version of your website?
Q. Do you have a mobile marketing strategy?
Q. How you measure the ROI?
Q. Your experience with mobile marketing: What worked, and what didn’t?
Q. What’s next in B2B Mobile Marketing?
Join us this Thursday, July 15 at 8:00pm Eastern for our latest episode of #B2Bchat. Bring your ideas and experiences surrounding mobile and B2B marketing!
About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com. You can follow him on Twitter at@andrewspoeth.
