LinkedIn: How to Properly Plant It into Your Social Media Marketing Landscape [#B2Bchat]

LinkedIn is just one of a myriad of popular tools available in today’s rapidly growing and evolving social media world. So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere?

In this week’s #B2BChat, we’ll share ideas and thoughts about LinkedIn. To help lead the discussion, we’ll be joined by three leading LinkedIn pros, Lewis Howes (@lewishowes), Viveka von Rosen (@linkedinexpert), and Eve Orsburn (@linkedinqueen). Some questions we’ll pose to help guide the conversation include:

• Do you have a LinkedIn strategy?
• How much time do you spend on LinkedIn each week? Is it enough?
• Do you maintain both a personal and company profile on LinkedIn? Why or why not?
• Do you use LinkedIn for prospecting?
• What automation tools do you recommend using with LinkedIn?
• Has your investment in LinkedIn (time, money, or other resources) paid off?  How?
• What’s the greatest benefit of your activity on LinkedIn?
• Do you plan to increase or decrease your LinkedIn activity in the coming weeks and months? Why?
• What’s your best advice about how to get the most out of LinkedIn?

Join us for this week’s #B2Bchat about LinkedIn on Thursday, June 10 at 8:00 p.m. Eastern (5:00 p.m. Pacific). Follow @B2B_chat for updates.

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About the B2Bblogger: Kent Huffman is the CMO at BearCom Wireless, America’s only nationwide wireless equipment dealer and integrator. Kent is the Co-Publisher of a new digital publication for marketers, Social Media Marketing Magazine. He is a published author and has been featured in Forbes, Marketing News, BtoB, Computerworld, and Texas Technology magazines. Kent also serves in advisory roles for the CMO Council, MetricsBoard, and Social2B. You can follow him on Twitter at @KentHuffman.

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