I love books. All kinds. But mostly, business books. I know that’s kinda strange but I’m a learner and that’s how I do it. I read (or lately listen). What I love even more than books though, is the conversations that I have about them. I am always interested in the perspective of others and what they got out of the read. I’d even venture to say I learn as much from the conversations as I do reading the book.

So I’m starting a book club and you’re invited. Let’s have a conversation on Twitter every other Wednesday at Noon eastern time. We’ll use the hashtag – #B2BBookClub

Here’s the upcoming schedule.

Adland: Searching for the Meaning of Life on a Branded Planet

February 3rd, 2010 – Noon EST

Adland: Searching for the Meaning of Life on a Branded Planet by James Othmer

Author Attendance Confirmed! James Othmer will join us on 2/03/2010. Thanks, James.


The BuyerSphere Project:  How Business Buys from BusinessFebruary 17th, 2010 – Noon EST

The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace by Gord Hotchkiss

Author Attendance Confirmed! Gord Hotchkiss will join us on 2/17/2010. Thanks, Gord.


March 24th, 2010 – 7:00 PM EST

Brian Solis joins us to discuss ENGAGE!


The-Evolution-Of-MarketingMarch 31st, 2010 – Noon EST

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by Bob Gilbreath

Author Attendance Confirmed! Bob Gilbreath will join us on 3/31/2010. Thanks, Bob.

Kindly spread the word as we strive to broaden the conversation on Twitter!


A Special Thanks To The Twitter #B2Bbookclub Authors – Good Books. Better People.


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