#B2BChat Thursday 8:00 PMNot all prospects are ready to buy immediately, especially in B2B. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem.

In this week’s #B2BChat, we cover lead nurturing, an area that’s getting a lot of interest from the B2B field. Here’s a snapshot of what’s up for discussion:

  • Strategies for lead nurturing (what works, what doesn’t, what could work if improved upon)
  • Content marketing for lead nurturing
  • Lead scoring and best practices
  • Lead nurturing tools
  • Wish list (hey, it’s a field that’s evolving every day – seek and it may just be granted)
Actual questions to be posted:

  1. What strategies work for lead nurturing, what doesn’t, and what could if improved upon?
  2. What’s the sort of content that works well for lead nurturing? How can it be effectively marketed?
  3. What and how significant a role can lead scoring play when nurturing leads?
  4. What lead nurturing tools are you using / considering to use? What have the results been to date?
  5. How do you want to see lead nurturing evolve? What’s your wish list?

Bring your opinions, experiences and questions for a lively discussion with other B2B marketers.

Join us for this week’s #B2Bchat on Lead Nurturing Best Practices, Thursday, August 12th, at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates.

About the B2Bblogger:Anol Bhattacharya (@B2Bento) is CEO of GetIT Comms, a marketing and communications consultancy for hi-tech and telco’s, where he helps clients (Cisco Systems Inc, IBM, IDC Asia Pacific, HP, Datacraft etc) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives and user experience design.

Anol is one of the key contributors at B2Bento.com and has had his articles published in various media in the region.

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Author: Anol Bhattacharya | Website | Twitter


Anol Bhattacharya (@B2Bento) is CEO of GetIT Comms, a marketing and communications consultancy for hi-tech and telco’s, where he helps clients  in the field of B2B marketing, demand generation, lead nurturing, social media strategy & interactive digital media for marketing initiatives and user experience design.


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