It’s Time – Your Marketing Needs A Content Makeover

Let’s face it, B2B buying behavior has evolved, it’s time your marketing (and sales) does too. Here’s a list of reasons why and some helpful links to get you started.

1. “Nobody cares about your products.”

Stop talking about them. In this video, David Merrman Scott and Eloqua‘s CTO Steve Woods discuss what to change in B2B marketing.

Bottom line, stop talking about your products, develop a content marketing strategy, and create compelling content people are willing to SHARE. Oh, and don’t be afraid to start adding FUN to the process.

2. The recession

While the economy may be slowly easing its way out of the recession, don’t think for a minute that the purse strings are all of the sudden gonna get loosened up. My bet, there is going to be an even higher level of scrutiny put on every dollar spent. All the more reason to have remarkable content that will not only EARN the attention of your future customers but also arm them to justify the expense.

3. Caller Id

We all have it and are grateful for it, right? Can you think of the last time you picked up the phone for a number you didn’t recognize? I can’t. Or better yet, when you did pick up the phone (accidentally thinking it was someone else), how it only took you about a nanosecond to realize how big of a mistake you just made. No offense meant toward the sales professionals out there, but you have a thankless job interrupting people all day. It’s high time for a role reversal. Start learning how to utilize inbound marketing strategies to get found and compel your prospects to call you!

4. Your competitors

If you are following your competitors on Twitter, LinkedIn, Facebook etc, reading their blogs, downloading their eBooks, then guess what…not only do they have your attention, they have your customer’s too.

Get started now, it’s not too late (but soon it may be).

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.