Comments on: Humanize Your Marketing With Buyer Personas

By: Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?) | B2B Memes

Tue, 06 Sep 2011 22:29:25 +0000

[...] communications endeavor. It’s certainly no accident that Mersey uses a marketing concept, that of personas, as part of her approach to understanding [...]

By: How to Think and Act Like a Publisher (Part Two) | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 20:06:49 +0000

[...] you start your content marketing strategy? That’s right, with defining your ideal buyers. Enter Buyer Personas. Buyer personas define your optimal buyer(s) – the human beings, (the people with emotions) for [...]

By: Content Marketing Is | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 20:00:13 +0000

[...] It educates. It’s marketing that (by way of buyer personas) speaks to someone, not [...]

By: 7 Factors To Consider Before You Follow Someone On Twitter | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:55:45 +0000

[...] that share common interests, feelings, situations and experiences with me and that align with the buyer personas I have for Make Good Media and B2Bbloggers.com. It is a very systematic and careful approach to who [...]

By: 6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:49:05 +0000

[...] More people are involved in the decision-making process, representing different facets of the business. With a software product, for example, it may be the primary user who shows interest initially, but the IT team and business owner are also involved in the final purchase decision. The different roles have different needs, and your copywriter is dealing with any number of different buyer personas. [...]

By: Learnings, Musings, And More After The First 100 B2Bbloggers' Posts | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:17:40 +0000

[...] more strategic than you first think. At minimum you need goals, well conceived buyer personas, and an editorial [...]

By: David Meerman Scott Talks The New Rules Of Marketing and PR | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:14:44 +0000

[...] by creating helpful, useful content. It’s time for you to stop talking about your products and humanize your marketing. David walks you through the tools as well as provides and cites numerous examples of B2B and B2C [...]

By: The Basics of Lead Scoring | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:06:37 +0000

[...] example, if A, B, or C defines “fit” with your buyer personas and 1, 2, 3, or 4 defines “engagement“, or digital body language, a combined score of [...]

By: B2B Social Media and Content Marketing Marketer's Dilemma | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:05:08 +0000

[...] buyer persona perspective versus “target audience” – When you have well developed buyer personas for the people involved in your buying process (notice I am not saying sales cycle), you know them [...]

By: B2B Marketing Trends (To Avoid) | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 18:58:16 +0000

[...] media marketing needs to be integrated with your overall marketing plan and targeted to specific buyer personas. It needs to share the same overarching goals, share the same voice, and most importantly, share [...]