B2B Strategy

This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it.

SAP is a 50,000 employee company being guided by a 72 character strategy.

How simple is your strategy?

Does it guide every decision?

Every conversation?

Every action?

It should.

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Author: Jeremy Victor | Website | Twitter


Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.


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