This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it.
SAP is a 50,000 employee company being guided by a 72 character strategy.
How simple is your strategy?
Does it guide every decision?
Every conversation?
Every action?
It should.
Join 7,000+ B2B Marketing Professionals
Stay up to date with the latest trends in B2B marketing, social media, and content marketing for free. Enter your email below to join the B2BBloggers community of more than 7,000 B2B marketers, CMOs, and agency and company executives across platforms. Your information will never be shared.

















