Wednesday, the team at MarketingProfs published an analysis of the results of StrongMail’s 2010 Marketing Trends Survey. In reading the analysis and the report, I have three quick observations.
1. 89% plan to increase or maintain marketing budgets in 2010.
- Thank you, thank you, thank you. Now let’s really kick start the recovery and begin creating new jobs!
2. Where’s print advertising?
- In this chart from the StrongMail survey, respondents to the survey were only given the option to choose “Advertising”, nothing more specific. Where’s Outdoor, TV, Print? This question would have been much more insightful into the behavior of marketers next year if those options were available to respondents. Don’t you think?
3. 69% plan to increase spending on email marketing.
- The highest area of increased spending is email marketing. Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”. That’s how I am starting to feel about email marketing. That money would be better spent on inbound marketing or content marketing. Read this post and comments for a great discussion on Content Marketing. Inbound Marketing. Are These Terms Synonymous?.
Just food for thought, I’d love to hear yours?
