Countdown To Content Marketing World

Yesterday marked 30 business days until Content Marketing World. I’m super excited to be going for a number of reasons but mostly for the opportunity it’s going to give me to gather and meet with so many like-minded individuals. I love being an evangelist for content marketing and what better way to do so than to attend the first conference 100% dedicated to content marketing.

With each and every passing day, the role content is playing in the lives of B2B marketers and publishers is growing and evolving. The way I see it, if you are not working on building content initiatives into your B2B marketing, you are making a critical strategic mistake. In the complex world of B2B purchasing and discovery, content is now your means of attraction, influence, and connection.

There is so much to consider, but at the very least to create and lead a successful content marketing initiative requires:

• The ability to develop and craft content that meets a specific need (of a buyer persona) at a specific time (stage of the sale process)

• Understanding how and where to make the content available and what to ask for in return from the individual interested in it

• A publisher’s mindset and the ability to nurture relationships with content and conversation

• A belief, that as marketers, it is now a shared responsibility with sales to grow the business.

With these points in mind, one of the first questions that comes to mind is, “How do I create content that people want to engage in?” Or as I like to phrase it, “How do I make good media?” So in the run up to Content Marketing World, I’ve issued a challenge to myself: write an article every business day that helps answer this key question in content marketing.

To get us started I’ll share the feature article I recently contributed to the innovation issue of Chief Content Officer magazine titled, CONTENT INNOVATION 15 Content Marketing Projects To Inspire. It starts,

Winning the battle for attention takes innovation—whether through an unexpected presentation, a new tech application, or a provocative message.  These fifteen projects demonstrate that creativity and daring is possible within a wide range of budgets, industries and formats. Click to see the15 most innovative ideas in content.

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.