What is content marketingToday, I thought I would run a little blog post experiment. I picked a topic – content marketing – and gave myself 20 minutes of writing time.

Start 4:20 PM EST

Content Marketing is:

  • An approach for interacting, influencing, and attracting today’s modern working professional that sources products using search engines, social networks, industry specific web sites, word of mouth and more.
  • A methodology for developing helpful, useful information that can be used to market your products and/or services during the multiple stages of today’s B2B buying process.
  • Driven by the fact that sales and marketing organizations can do very little to hasten today’s B2B buyers. Today’s buyers move at their pace – content marketing enables your organization to have the right information available at the moment they are ready.
  • Designed to help you produce information for all the people involved in the buying process. For years, we’ve instructed sales people to get the DM (decision maker); this approach ignores the vital roles of the users, influencers, and project champion. An effective content marketing strategy speaks to all the people involved in the buying process.
  • A discipline that requires study. It’s not a fad, a buzzword, or anything like that. It’s a skill that needs to be developed and mastered.
  • Personal. It educates. It’s marketing that (by way of buyer personas) speaks to someone, not everyone.
  • Your next competitive advantage.

End Time 4:40 PM My time is up. How did I do?

What is content marketing to you?

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Author: Jeremy Victor | Website | Twitter


Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.


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