Comments on: Content Marketing. Inbound Marketing. Are These Terms Synonymous?

By: Kirthi S

Kirthi S — Wed, 02 Nov 2011 13:28:00 +0000

Content Marketing & Inbound marketing intersect each other at some point, but both can exist exclusively as well. I don’t think they are same, nor one superimposes the other. They both have the right to exist on their own, and yet share some common metrics, strategies, goals and operations.

By: Jeremy Victor

Jeremy Victor — Fri, 24 Jun 2011 02:46:00 +0000

Carmen,

You are so right though that this conversation remains timely and relevant.
My experience has been that B2B marketers are only now beginning to fully
embrace the need for a change in approach and investing in learning how.

You make a very valuable contribution to the conversation and am grateful
for your comment and tweet. It is much appreciated.

Keep coming back (on new and old posts) : )

By: Carmen Hill

Carmen Hill — Thu, 23 Jun 2011 22:47:00 +0000

Oh, Jeremy. You faked me out by tweeting this today. Just saw that this post was from a year ago. Still timely, even if I’m late to the party.

By: Carmen Hill

Carmen Hill — Thu, 23 Jun 2011 22:46:00 +0000

Great post, Jeremy. This topic is definitely top of mind for me this week! You’ve already got input from some of the best minds out there (or in there), but I’d like to share another tidbit of insight from Ardath Albee (@Ardath421:disqus ) that really resonates with me–and dovetails nicely with your graphic:

“Inbound marketing is the concept of integrating content, search and social media to help prospects find your company through the sharing of information they consider valuable and choose to engage with.
If we consider the challenge of being found by prospects, what’s really changing is the approach. With inbound marketing, we’re working to attract prospects to our content through the optimization of search and the use of social media. Without the content, there would be no inbound marketing.Outbound marketing—done well—is an extension of that concept. In fact, I’d argue that the defining difference is pull vs. push, which can also be stated as choice vs. interruption.”[From Ardath's Marketing Interactions post earlier this week: http://marketinginteractions.typepad.com/marketing_interactions/2011/06/inbound-needs-outbound.html]Loving this dialog… Carmen

By: Three Predictions. Two Thanks. One Challenge. | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:41:25 +0000

[...] Marketing automation, lead nurturing, content marketing and inbound marketing will not only edge ever so close to full market adoption, but also, combined they will begin to [...]

By: B2B Marketing Trends (To Avoid) | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:40:25 +0000

[...] are underestimating the amount of time and resources necessary to integrate social media and content marketing with their overall marketing plan. While the majority of social media tools and web sites are free [...]

By: Learnings, Musings, And More After The First 100 B2Bbloggers' Posts | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:23:35 +0000

[...] and Inbound Marketing work. Period. In a post back in November, I asked if these terms were synonyms and the leaders of the charge Joe Pulizzi, David Meerman Scott, and Brian Halligan all weighed in. [...]

By: The Year In Ideas | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:15:46 +0000

[...] interrupting and start getting found. Content marketing (and inbound marketing) [...]