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How Should B2B Companies Handle Twitter “Handles”?

B2Bbloggers provides handle advice for B2B marcom professionals. Learn how to set up Twitter handles, what B2B companies need to consider to optimize their Twitter presence. Should B2B companies use a logo or an image of a person to accompany theirTwitter handles? See examples of how several B2B companies have set up their Twitter handles. Continue Reading

Your B2B Marketing Plan Doesn’t Need Twitter. Or Does It?

Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. And join him tonight for #B2Bchat as our first guest moderator.

If you’re looking for reasons not to make Twitter part of your plan,I can think of three …

7 Social Media And Content Marketing Articles You May Have Missed

With the speed at which everything moves today, keeping up can be a difficult thing to do. Over the past several months, I’ve contributed to a number a social media and content marketing blogs around the web.

Here’s a round up in case you missed them. Enjoy!

Where In The World Is B2B Social Media ROI?

This post is the result of a really fun new initiative, the Eloqua Cartoon Collaborative, launched last month at Eloqua’s blog, It’s All About Revenue.

It was a fun way to illustrate a common discussion we are having quite often with B2B marketers.

11 Ways To *Be* On Twitter

One of the most common questions that comes up in any initial Twitter related conversation is, “how should I act on Twitter?”

Here is my advice.

Is It Time To Stop With The “Social Networking Addiction” label?

It’s never been easier to connect with, stay up to date with, and communicate with people. It’s never been easier to meet, find, and start relationships with new people. Using social networking technology to do this multiple times a day is a problem? An addiction? A dependency?

Really? C’mon.

B2B Twitter Research Report Uncovers “Secret” to Success

BtoB, The Magazine For Marketing Strategists, just completed a B2B Twitter Research Report analyzing B2B companies using Twitter as part of their marketing programs. Over the next few posts, I’ll present and expand upon some of their key B2B Twitter Research Report findings.

To start, B2B discovered that firms who invest in Twitter and use it more frequently, experience greater success and satisfaction with Twitter.

5 Sites To Help You Find People To Follow On Twitter

During the BrightTALK Microblogging Summit this week, one of the questions that was asked during Make Good Media’s webinar, The Do’s & Don’ts of Building a B2B Community, was, “What services do you use and recommend for finding followers for your community. Here is the answer.

7 Factors To Consider Before You Follow Someone On Twitter

Two of the most common questions asked when some begins using Twitter are, “Who should I follow? and “What should I look for when doing so?”

There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. In this article, you’ll find some obvious and not so obvious factors to consider before inviting someone into your Twitter stream.

Professional and Corporate Twitter for B2B – Best Practices [#B2Bchat]

Twitter is one of the pillars of social media communications, or so we are told, along with corporate blogging, Facebook, web. The reasons for being on Twitter are numerous. Join #B2Bchat tonight at 8:00 PM EST for a discussion on Twitter best practices, tips and advice!

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Jeremy Victor Make Good Media

B2Bbloggers.com

Hi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.

B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?

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