It’s a question that is starting to require serious consideration.
How seriously should we take social media scores and awards? I’m not really sure, but I am interested. Are you?
If Social Media Works For B2C, Why Not B2B?Social media is absolutely set up for a B2B advantage. Yet, it seems that B2Cs are reaping most of the rewards. Why is that? 7 Hot Trends In B2B Marketing AnalyticsMarketing analytics are key to successful marketing campaigns. With the B2B market always changing, you need to stay prepared with insightful analytics information. Here are seven hot trends in B2B marketing analytics. Where In The World Is B2B Social Media ROI?This post is the result of a really fun new initiative, the Eloqua Cartoon Collaborative, launched last month at Eloqua’s blog, It’s All About Revenue. It was a fun way to illustrate a common discussion we are having quite often with B2B marketers. Practical Social Media Measurement for B2B [#B2Bchat Recap]B2B companies, especially those that are not web-based businesses, tend to be late adopters of social media. One of the hurdles to adoption is the ability to appropriately measure b2b social media efforts. So the Social Media Measurement #B2Bchat was in part exchange of tips and insights, as well as a little venting. Enjoy! Facebook Analytics for B2B: Because Our Customer Is a Person TooFacebook marketing for B2B is a tricky subject, mainly because the behavior of people on this social media platform tends to be geared towards personal conversations with friends, not necessarily business networking. However, we shouldn’t forget that the business contacts who perform purchases for their institutions are actual people and they may very well have a Facebook persona. New B2B Marcom Tool: Conversation CalendarA B2B social media strategy should include a conversation calendar. Your conversation calendar lists the media and frequency of all your social media activity. The conversation calendar acts as a dashboard of your owned and earned media and the number of posts anticipated per month. The conversation calendar is especially helpful if you’re a B2B marcom manager who’s enlisting the help of other colleagues in the social media program. It makes it easier to assign social media to various colleagues and lets your colleagues know how much time to budget for their social media activity. Continue Reading How Are B2B Marketers Measuring Social Media?I asked a number of my B2B Marcom colleagues how they’re measuring social media. The answers were varied, but all agreed that anyone involved in social media should measure results, and the metrics will depend on your objectives. For B2B considered purchases, social media is just like all other B2B marketing communications—there’s not necessarily a direct correlation to a communications such as blog post and a sale. Instead it’s the aggregate impact of integrated marketing communications that drives engagement throughout the buying cycle and ultimately a sale. Continue Reading  |
B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
 B2Bbloggers.comHi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
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