For the past decade in VisionEdge Marketing’s annual marketing performance measurement and management survey we’ve been asking, “What grade would the CEO give the marketing organization for implementing initiatives that enabled your company to achieve its objectives?” And for the past decade less than a quarter of marketing organizations received an A. Here’s what you can do to improve your grade.
3 Good Reasons to Sharpen Your B2B Marketing Accountability NowIt is fairly safe to say that most –if not all- B2B Marketers agree that it is important to measure and communicate the value marketing brings to their organizations. However from speaking with fellow B2B Marketers, many are looking to improve their marketing accountability in a practical way without getting bogged down into complex dashboards. Here are a number of key pointers for a practical set up. Marketing Accountability And The New CMOIt’s time for CMOs to stop marketing from being judged on superficial design activity and isolated tasks like event management, and start thinking about how the function of marketing can be accountable for improving the company’s commercial performance. Six Best Practices for Opportunity ManagementOpportunity management, when well-defined and properly implemented, provides insight into the efficiency of marketing and sales efforts. Follow these six best practices for the greatest opportunity to improve the revenue cycle. Exclusive CMO Interview: Brian Kardon of Eloqua on Revenue Performance ManagementRevenue Performance Management (RPM) is fast becoming a topic of conversation among B2B marketing executives. In this exclusive interview, I sit down with Brian Kardon, CMO of Eloqua, and ask point blank, “What is it? and Why should we care?” Metrics That Matter in B2B Marketing [#B2Bchat Recap]Measurement is close to the heart of many marketers, and B2B marketing is no exception. We decided to take on the topic of metrics after it was recommended by several of our #B2Bchat community members. Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat. Metrics That Matter in B2B Marketing [#B2Bchat]Measure everything! That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Measuring the Value of Digital Marketing [#B2Bchat Recap]How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. And this is especially true for B2B with their typically complex, drawn out sales cycles. Measuring the Value of Digital Marketing – #B2BChatAttribution… measurement… return on advertising spend… cost per lead… These are buzz words that marketing executives love. And they are ones that also keep them up at night. Join us for this week’s Twitter #B2Bchat session on Measuring the Value of Digital Marketing, Thursday, April 29 at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates. Practical Social Media Measurement for B2B [#B2Bchat Recap]B2B companies, especially those that are not web-based businesses, tend to be late adopters of social media. One of the hurdles to adoption is the ability to appropriately measure b2b social media efforts. So the Social Media Measurement #B2Bchat was in part exchange of tips and insights, as well as a little venting. Enjoy!  |
B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
 B2Bbloggers.comHi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
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