3 Key Marketing Automation Check PointsThe idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, their are several key factors in the success of a of marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns. Three Factors Killing Your Marketing Automation EffortsMarketing automation is easy, right? Build (or sometimes buy) a list of emails, upload them to your favorite email blaster, set some rules, sit back, and qualify a ton of leads without having to invest any human hours. NOT! Marketing automation is a fantastic idea in theory but, in practice, it may just be one of the most difficult initiatives you undertake in your marketing career, and read why. Exclusive CMO Interview: Brian Kardon of Eloqua on Revenue Performance ManagementRevenue Performance Management (RPM) is fast becoming a topic of conversation among B2B marketing executives. In this exclusive interview, I sit down with Brian Kardon, CMO of Eloqua, and ask point blank, “What is it? and Why should we care?” 5 Steps to B2B Marketing SuccessA five step program to refocus your marketing efforts and adjust to the new requirements for B2B marketing success. B2B Marketing Predictions: Six Things That Won’t Happen In 2011Predictions. Predictions. And More Predictions. It’s that time of year for endless optimism and lists of predictions for what is going to shape the upcoming year. In this article I take a slightly different approach. It’s my assessment of what won’t happen in 2011. The Year Of The Real-Time EnterpriseThere have been a fair number of B2B marketing and sales trends that I have been tracking throughout 2010. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? Over the next few Friday’s, I’ll reframe some of those trends and introduce a few new ones that will impact B2B marketing and sales in 2011. This week enjoy the first two. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer)Manticore Technology, a marketing automation provider, released an eGuide, The Quintessential Marketing Automation Guide, that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, and many more. Read this post for a review. Fostering Innovation – Eloqua Experience Day Two KeynotesThe morning of keynotes at day two of Eloqua Experience provided attendees an opportunity to learn from two of their peers and get inspired by one of the most compelling and inspiring speaker’s today. Enjoy the recap and a review of some of the key learnings. Unleashing Your Revenue Engine – Eloqua Experience KeynoteRight from the start, it’s clear that Eloqua is a creative, innovative and fun company as CEO Joe Payne entered the keynote dressed as Juan Eloqua, grower of coffee, grower of revenue. Joe’s keynote focused on the importance for marketers to expand their to contribution to the company’s they work for by helping their CEO deal with the number one thing they care about the most – revenue growth. Are B2B Marketers Shooting For The Wrong Target?According to a Marketing Sherpa survey, the #number one challenge facing B2B marketers is: Generating High Quality Leads. What does “high quality lead” mean anyway? Doesn’t every B2B marketer and VP of Sales have a different definition? Is that even a specific enough goal? What if we started using a new venacular?  |
B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
 B2Bbloggers.comHi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
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