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As a marketer, one of your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly.

3 Crucial Best Practices For Generating Leads From Social Media

By Brian Whalley

New social media marketers are jumping into the field every day. This is reasonable – with hundreds of millions of people active on each network. Yet many of them are making the same mistakes, despite other people already having struggled with the same issues. To avoid this trap, follow these three best practices to develop your social media presence and generate leads.

Drip, Drip, Drip – Building Prospect Trust
One Drop at a Time

By Mark Price

To successfully build relationships that lead to long-term sales conversion, B2B marketers must listen as much as they talk. Building a prospect profile and customizing communications to the prospect’s goals will create a level of trust and relationship that will pay off in both the short and long term.

Want to Make the Most of Conferences and Expos? #B2BChat Offers Advice and How-to’s

By Ksenia Coffman

With the spring season of conferences and trade shows in full swing, #B2Bchat (a weekly conversation for B2B marketers on Twitter) tackled the best practices on how to manage them (and survive). Panels, business meetings, speaking sessions, trade show floor, dinners, parties – how do you balance them all?

A Shockingly Simple Idea To Improve Your Business

By Jeremy Victor

In the March issue of Harvard Business Review, an article, The Short Life of Online Sales Leads, practically stunned me. Written by two graduate business professors and the CEO of InsideSales,com, it speaks to the glaring gap in the response time of businesses to leads generated online.

Are B2B Marketers Shooting For The Wrong Target?

By Jeremy Victor

According to a Marketing Sherpa survey, the #number one challenge facing B2B marketers is: Generating High Quality Leads. What does “high quality lead” mean anyway? Doesn’t every B2B marketer and VP of Sales have a different definition? Is that even a specific enough goal?

What if we started using a new venacular?

All About Lead Nurturing – Really Customer Nurturing [#B2Bchat Recap]

By Anol Bhattacharya

This week’s #B2BChat was yet another fast-paced exchange of insightful input as our participants tackled the ins and outs of lead nurturing. The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc.

Lead Nurturing Best Practices [#B2BChat]

By Anol Bhattacharya

Not all prospects are ready to buy immediately, especially in B2B. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem.

In this week’s #B2BChat, we cover lead nurturing. Join us at 8:00 PM EST.

6 Lead Management Tips

By Jeremy Victor

Craig Rosenberg, @thefunnelholic, in preparation for the Focus Virtual Summit on Mastering Lead Management on Tuesday, June 29th, asked Focus Expert speakers and sponsors to supply him with 4-6 tips on Lead Management to post on his blog in an article titled: Lead Management: 67 Tips From The Biggest Experts In The Field.

I thought I would join in the fun and have offered six lead management tips of my own.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

By Andrew Spoeth

Webinars are an important part of the B2B demand generation toolkit. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say, enjoy the recap.

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Hi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.

B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?