If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content.
7 Reasons You Can’t Afford to Ignore Lead NurturingAs a marketer, one of your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly. All About Lead Nurturing – Really Customer Nurturing [#B2Bchat Recap]This week’s #B2BChat was yet another fast-paced exchange of insightful input as our participants tackled the ins and outs of lead nurturing. The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. Mayday and Caffeine – Two Google Projects That Changed Your Decision From “If” To “When”In recent weeks, Google completed two rather significant changes; one, Mayday, is related to how Google handles search queries and the other, Caffeine, deals with how Google indexes the web. Seem like harmless words that have nothing in the world to do with B2B social media and content marketing, right? Think again. 7 Steps For Dealing With Negative Blog Reviews And Comments“Oh no, a popular blogger wrote a blog post panning our product!” someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. Not long ago two friends set a good example of writing a solid negative review responding to a negative review How To Conduct A Content AuditIn my research I find many companies with content on their websites – white papers, e-books, webinars, etc. Those companies are undoubtedly asking themselves Is our content really working? To answer those questions, we need to first go back to the goals of Content Marketing. David Meerman Scott And I Talk The New Rules Of Marketing and PRIf you believe you need to change how you market your products and services, but don’t know where to start, David Meerman Scott’s The New Rules of Marketing and PR may just be the perfect place. It’s educational, insightful, and provides real world examples from people who are reaping their benefits. The B2B Marketers Guide To A Brilliant Video Strategy“We need video!” That’s the battle cry that makes me swoon. Usually, this exclamation is followed very quickly with, “Okay, I don’t even know how to get started.” If you’ve been contemplating adding video to your content arsenal, here are a few simple items that you should consider before pitching The Next Big Thing to your boss. #B2Bchat: Integrating Podcasting And Video Into B2B MarketingSocial media goes beyond Twitter and blogging: new content delivery methods, namely podcasting and video, are gaining ground and offer a compelling experience for your B2B audiences. Are these new vehicles vital to your content marketing strategy? In this week’s #B2BChat, we attempt to answer that question. Join us for a conversation on how to integrate audio and video podcasts, trade show clips, and training videos into the mix. #B2Bchat: What’s Your B2B Content Strategy? [Recap]Content Strategy has been getting a lot of attention lately…we’ve all heard, “Content Is King.” However, truth be told, the reality is that it is treated like a second class citizen, not getting the much needed attention it deserves. In this #B2Bchat, the community tackled B2B content strategy. Here’s the transcript.  |
B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
 B2Bbloggers.comHi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
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