Will Facebook Be Effective For B2B Marketing?

By Jeremy Victor

One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn’t a simple answer and it’s best to think of it in macro vs. micro terms. There are hundreds of variable to consider, but starting with these three important b2b social media questions should help.

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era

By Deni Kasrel

When Clara Shih says social networks are great tools for customer relationship management you can trust she knows what she’s taking about. After all, Shih created Faceconnector, an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era, which is chock full of insights on how to use social

#B2Bchat: B2B Marketing and Facebook [Recap]

By Andrew Spoeth

Should your B2B brand be on Facebook? What is Facebook’s value for business to business marketing? Some companies are dabbling, some others have had remarkable success. And there are those that need to learn more before building a solid strategy. Over the course of an hour in our weekly #B2Bchat, we covered around half a

#B2Bchat – B2B Marketing and Facebook

By Andrew Spoeth

Facebook reached a significant milestone last week as it surpassed Google to become the most trafficked website in the US.

The popular social network now has a population of over 400 million and is on a path towards online domination. It seems that everyone, and even their parents, is now on Facebook.

Facebook Analytics for B2B: Because Our Customer Is a Person Too

By Rodica Buzescu

Facebook marketing for B2B is a tricky subject, mainly because the behavior of people on this social media platform tends to be geared towards personal conversations with friends, not necessarily business networking. However, we shouldn’t forget that the business contacts who perform purchases for their institutions are actual people and they may very well have a Facebook persona.

Social Media: Take the Party to Your Place

By Trey Pennington

Social media is all the rage, but you already knew that. Seth Godin calls it a big cocktail party. The English say, “No, it’s more like an evening at the neighborhood pub.” Either way, it’s something big happening somewhere else—it’s not a party at your place. Go ahead and enjoy the party, but make sure you plan ahead to make it worth your while when the party’s over. To keep the party going on your own turf, you’ll need to take home all the data you’ll need to follow up and reconnect. Here are five quick steps to make sure your partying leads to something productive. Continue Reading

Five Things Every B2B Marketer Should Know About Social Media

By Jeremy Victor

As you are getting ready for 2010, you are bound to be considering starting or expanding your social media efforts. Here are five things to consider.

1. It’s not a panacea or a magic pill that will cure what ails you.

Your problems will remain your problems. Social media can help, but if are struggling to generate leads or have slow response times in your contact center, social media alone won’t fix that. On top of that, Twitter gives your customers another vehicle to communicate with you. If you are not prepared to listen and respond, think twice before creating @yourcompanyname. Continue Reading