When Clara Shih says social networks are great tools for customer relationship management you can trust she knows what she’s taking about. After all, Shih created Faceconnector, an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era, which is chock full of insights on how to use social
Exclusive Interview: Eloqua’s Director Of Content “We Are All Responsible For Social Media”Last week’s b2b social media and content marketing interview with SAP’s Michael Brenner received a lot of positive feedback. The main reason: it shared real life experience of implementing and managing social media marketing. It wasn’t a best practice research report. It was Michael. He shared his story, his advice and his knowledge. We learned through his experiences. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov (@jchernov), you’ll benefit from the same thing. Enjoy the read. Exclusive Interview With SAP’s Director Of Social MediaThe core underlying vision for B2Bbloggers is to be an online magazine for B2B marketers by B2B marketers. One of the ways we are delivering on that vision is through interviews with B2B marketers. Today, I introduce you to Michael Brenner, the Director of Online and Social Media Marketing for SAP. In our interview he shares first hand experience and offers advice to other B2B marketers. Enjoy the read. A Day In The Life Of A B2B Marketer – An Interview with Stacey HolleranThe core underlying vision for B2Bbloggers is to be an online magazine for B2B marketers by B2B marketers. One of the ways we are delivering on that vision is through interviews with B2B marketers. We started with an interview of CMO Jeffrey Hayzlett of Kodak. In the interview, he shared his thoughts on the importance the role of social media plays for Kodak in connecting with their customers in a personal way. This time around I had the opportunity to interview Stacey Hollaran, Corporate Marketing & Communications Executive at SMC³. The BuyerSphere Project – An Interview With Gord HotchkissThe BuyerSphere Project puts into context all that is changing with B2B marketing and B2B buying behaviors and purchases. It goes in depth on virtually every topic affecting how business buys from business in a digital marketplace. The content of this book is the result of an extensive research initiative conducted by Enquiro with the Exclusive Interview: A Global Brand, Social Media and Jeffrey HayzlettFor the past several months, I have followed @JeffreyHayzlett on Twitter. Some days reading every tweet to get a sense of life as a CMO for a global B2B/B2C brand, other times just checking in to see where in the world Jeffrey may be. If you follow Jeffrey, you’ll get first hand experience of the future as a Chief Marketing Officer … Paul Dunay’s Interview with Leading Sales Expert: Jim KeenanPosted With Permission From Paul Dunay. Original Post 10-5-2009 at BUZZ MARKETING FOR TECHNOLOGY I had a chance to interview Jim Keenan, the author of the blog A Sales Guy – specifically to get his take on what marketers need to be doing to help sales more. Here is his take … 1) Why do  |
B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
 B2Bbloggers.comHi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
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