Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Is your firm going mobile?
Are You Ready For B2B Mobile Marketing? [Infographic]People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation, and social marketing. Are you ready? Want to Engage Senior Executives? Think Mobile.It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? While there is no easy answer, we may be looking at an evolutionary change in needs for senior executives that presents us with a window of opportunity to finally begin to connect with them. B2B Mobile Marketing… There’s An App For ThatWith 6 billion mobile app downloads expected in 2010, I started thinking about how B2B marketers could benefit from mobile apps beyond brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more productive. Continue Reading |
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