Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Is your firm going mobile?
B2B Social Media FAQ: How Much Should We Budget?A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. 10 Ways To Put Old Blog Posts To Good UseIf you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. How To Keep Your Blog From Undermining Your BrandYour brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. Yet for many small and midsized businesses in diverse B2B industries, it can be easy to forget this fact when creating their blogs. Read how to prevent your blog from undermining your brand. Marketo Working To Simplify Marketing Automation AdoptionAt this year’s Microsoft Convergence conference Lauren Carlson, CRM Market Analyst at Software Advice and Marketing Automation Software Guide had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo‘s recent announcement and integration with Microsoft Dymanics CRM. If it is anything like Miller describes it is certainly a step toward eliminating one of the barriers 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B BuyersIn the uber-connected and ultra-competitive world we live in today, differentiation is the key to standing out. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to invest in you. B2B And A Resistance To Video MarketingConventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing. Discover why and what you can do to add video to your B2B content marketing strategy. 7 Reasons You Can’t Afford to Ignore Lead NurturingAs a marketer, one of your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly. Your Business on the Cover of a Magazine?
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B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
 B2Bbloggers.comHi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
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