Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. How?
10 Ways To Put Old Blog Posts To Good UseIf you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. How To Keep Your Blog From Undermining Your BrandYour brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. Yet for many small and midsized businesses in diverse B2B industries, it can be easy to forget this fact when creating their blogs. Read how to prevent your blog from undermining your brand. Corporate Blogging 101 – An Introduction To Planning Your Blog’s ContentAs the saying goes these days, everyone is a publisher, but the truth is not everyone should be. If you are gonna do it, why not do it right? Here are some tips to help you effectively plan your blog’s editorial content. You Don’t Need Buyer Personas For Your Blog!By far the largest benefit to your business of creating buyer personas is understanding how to develop content for all channels – print, web, social, email, events (webinars, live, and virtual), that moves each person involved in the buying process through each stage of its lifecycle and to the ultimate outcome for you – a new, lifelong customer. The Ultimate Giving TreeYesterday Joe Chernov, of Eloqua proclaimed, “Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “Content Rules.” Re-imagine your content and surprise your audience. 5 Best Practices for B2B Corporate BloggingStanding out from the millions of blogs online can be a difficult task for marketers. From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. Here are five best practices to keep in mind when beginning your B2B corporate blog. 10 Corporate Blogging Pitfalls To AvoidDefinition of Pitfall A. a hidden or not easily recognized danger or difficulty B. A video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. While I may have spent nearly all of 1982 and 1983 playing definition B, the definition that matters to B2B marketers today is the “not easily recognized dangers” of corporate blogging. Here is a list of 10 issues that you should be aware of when launching your company’s blog. Start With Relevant, Aspire To RemarkableOne truth that we can all agree to is that anyone can be a publisher today. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. With the power to publish comes great responsibility. 18 Hot Topics For B2B BlogsOne of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it. This challenge is even more difficult if you don’t know what you should blog about. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other critical projects. However, to realize benefits from a corporate blog, you must post engaging content on a regular basis. Here are 18 topic suggestions for your corporate blog.  |
B2B Social Media & Content Marketing
Online Magazine for B2B Marketers
 B2Bbloggers.comHi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. How can we help you Make Good Media?
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