Business Blogging Tips With Mike Volpe and Leigh Ann Reynolds

The overarching goal of B2Bbloggers.com is to provide you, B2B Marketers, access to the growing amount of useful, relevant B2B marketing content on the web. It’s also to point out content that you may not discover otherwise. It’s with this in mind that we share this video interview between Hubspot’s Mike Volpe and Leigh Anne Reynolds from Reachforce and TheB2BLead.com with you.

While the interview is a little over a year old, it remains extremely relevant and useful for B2B marketers just beginning to explore the benefits of blogging for business.

Here are some highlights from the video.

1. Own your presence

Domain selection is a critical, and often overlooked, component of starting a blog for your business.

2. A blog is NOT a hard sales closing tool.

I repeat, a blog is NOT a hard sales closing tool. Mike and Leigh Anne share a list of business benefits that you can expect from your blog.

3. Know your buyer’s persona

There is a lot of discussion about “buyer persona” these days. It is well understood that an effective content marketing and blog strategy starts with knowing the audience you are targeting.

4. Develop quality content

After doing three (and only after doing three), begin developing content that speaks to the persona of your buyer’s.

That’s a wrap, enjoy the video. If you have any comments or tips to share, feel free to do so in the comments.

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.