Building a Solid Content Marketing Foundation Part 2: Expanding Through Social Media

In this follow up to 5 Steps to Building a Solid Content Marketing Foundation, I interview Kimberlee Wilkes from Wilkes Business Solutions to find out how to take the next step with your content marketing strategy and begin to use social media to interact with and engage your audience.

This interview picks up where Step 5: Add More Channels left off: You’ve set up your foundation of blog content and follow-up offers and expanded your reach by linking posts and offers to your company’s LinkedIn, Facebook and Twitter pages. Now it’s time to turn that one way dialogue into a 2 way conversation and make it easier for your readers to share your content with their networks.

Author: Marcus Schaller | Website | Twitter

Marcus Schaller is a B2B content marketing strategist and author of Disconnect: 4 Reasons Why B2B Content Marketing Fails and How To Fix It, available at B2BforHumans.com.

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This is so true! social media is an effective tool to get exposure and for creating brand awareness. the best part of social media is that you can have others opinion about your product.. i guess this is the only reason why we are seeing such a huge turnouts of companies in media’s like FB & Twitter

Building a Solid Content Marketing Foundation Part 2: Expanding Through Social Media

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