#B2BChat – What’s Your B2B Content Strategy?

Thanks to everyone who participated last week in our discussion on “Effective Lead Generation Tool or Glorified Sales Pitches?” Proving yet again, sharing experiences [even in 140 characters or less] can be both fun and educational.

#B2BChat is our new weekly twitter conversation for B2B marketers.

The objective is to bring the B2B marketing community on Twitter together while discussing topics relevant to us as B2B marketers.

So Mark Your Calendars For Thursday March 18th at 8:oo PM EST.

In this week’s #B2BChat, we take on the topic of B2B Content Strategy and attempt to answer the question, “What’s a content strategy in the first place? Why should you have one?”

There is a tremendous amount of discussion on content marketing  and many of us are learning the ropes. Let’s discuss the questions below and learn from each other what it is, how it works, and why have one.

• What’s a content strategy in the first place? Why should you have one?
• What are the best practices to developing one?
• How do you get client/audience input for your content strategy?
• Content strategy planning process: an evolution w. incremental changes? or all at once, annual plan?
• Any tools that are useful?
• How do you know your strategy is working?
• How does it tie in into your lead gen activities, other things in your marketing mix?

Join us for a live conversation with other B2B marketers who face the same challenges that you do.

Follow @B2B_chat for updates and join us this Thursday, March 18, at 8 pm Eastern as we tackle B2B Content Strategy.

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.