#B2Bchat – Social Media Measurement For B2B Marketing

With wavering executive buy-in and the desire to satisfy our own curiosity for the return on our time, we’re all looking for practical social media measurements for our B2B marketing efforts.

The search for these measurements has led some (@dmscott for one) to rant on social media ROI and others to recommend a minimum list of social media metrics to track.

What’s your approach? That’s the topic for this week’s #B2Bchat, Practical Social Media Measurements For B2B Marketing.

With no best practice defined to date, let’s learn from one another. Many of us are still grappling with how and what to measure, especially in these days of tight budgets and limited resources. Some questions we will cover:

• How do you justify time spent on Social Media?
• What are the practical benefits, even for companies who do not monetize their web sites?
• Do you know the impact SM activities have on your brand awareness?
• Do you generate leads with SM? If yes, how do you track them?
• What are the tools that even companies without SM budgets can use to track impact of their social media presence?
• What are the objections you encounter regarding SM initiatives? And tips for overcoming them.

Join us for this week’s #B2Bchat on Practical Social Media Measurements For B2B Marketing, Thursday, April 23 at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates.

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About the B2Bblogger: Ksenia Coffman is senior marketing manager at Firetide, a wireless infrastructure mesh company, where she is responsible for Firetide’s marketing strategy and technology solution partnerships. Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News. An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Ksenia launched @Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. You can read more from Ksenia at Mesh Without Wires blog.

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