Every other Monday, our newsletter provides bite sized chunks of information to inspire you, your marketing, and your employees. We also use it to keep you posted on the new things happening with the site. Below is last week’s edition…we will continue to post each week’s newsletter on the site, one week after it is sent to our subscribers.

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B2Bbloggers | Shaping The Future Of B2B Marketing

2010 – Off To A Flying Start.Jeremy Victor

Seriously, how is it January 11th already? It’s just a subtle reminder that we must seize each day for the opportunity that it is and remember the challenge I offered to you for 2010. Embrace the change before us and lead.

As a B2B marketer there couldn’t be a more ideal time than now for you to begin standing out in your organization. You could take on any number of initiatives that would all have significant returns. Whether it be creating a content marketing strategy, initiating a social media program, or implementing marketing automation software, now is your opportunity to lead, your opportunity to be the champion within your organization, your opportunity to rise to the top. It is up to you – no one else.

How’s that for a pep talk to start off your week? I mean it sincerely…the more I get around these days, the more I am seeing that the number one thing organizations need is: LEADERSHIP. Don’t wait to be assigned a project, initiate it. Don’t wonder why no one is asking you to be involved in “that” project, volunteer yourself. Stand out, you won’t be sorry.

We’ve Been Busy. Here is a quick hit list of updates.

Content Marketing Channel Launched

Content marketing is one of the core editorial topics we’ll be covering in 2010. The launch of the content marketing channel will help you find and locate the blogs that are covering all things content marketing. Here’s my first article of the year on the topic, “It’s Time – Your Marketing Needs A Content Makeover.”

Leadership Minute (working title – have a suggestion – email me)

Launched a regular column devoted to developing the skills necessary to lead in the 21st century workplace. The first issue discussed how to be productive when managing your social media activities. Hint – discipline.

Top Tweets Of The Week

The goal of the @B2Bbloggers Twitter stream is to be the eyes and ears of the B2B marketing blogosphere. Hence, we send a lot of tweets…every Friday we’ll send a recap. Here’s last week’s in case you missed it.

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Homepage Redesign

We are actively working on a homepage redesign and will look to have it launched by the time you receive the next newsletter. In addition to B2Bbloggers.com, the development of MakeGoodMedia.com continues as we work to launch our new media marketing services in the coming weeks.

Well, that about covers it for now. Have an awesome week and remember the time for you to lead is now.

-Jeremy
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Author: Jeremy Victor | Website | Twitter


Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.


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