B2B Marketing Resource Management [#B2Bchat]

We are all faced with growing responsibility/client load, and not enough resources. Or having the resources, but not feeling that you are getting the best bang for your buck. It’s all about setting expectations and tracking results.

In today’s #B2Bchat, we’ll tackle the tricky issues of resource management and utilizing outside contractors and agencies.

• If you are looking for job/projects now, what skills are most in demand? What are the best ways to find new business/job?
• What does it mean to be a great client? A great agency?
• Have you parted ways with an agency? What is the best way to go about that?
• On the agency side, have you ever ‘fired’ a client? What are the reasons to do so?
• What are the benefits of using contractors vs agencies? Employees vs interns?
• What is the best use for a marketing intern? What’s the balance of learning vs getting the results?
• What tools have you found useful to manage workloads and teams?

Join fellow B2B marketers for a discussion on B2B Marketing Resource Management.

---

About the B2Bblogger: Ksenia Coffman is senior marketing manager at Firetide, a wireless infrastructure mesh company, where she is responsible for Firetide’s marketing strategy and technology solution partnerships. Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News.

An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Ksenia launched @Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. You can read more from Ksenia at Mesh Without Wires blog.

---