#B2BChat Thursday 8:00 PMAccording to Hitwise data, Facebook reached a significant milestone last week as it surpassed Google to become the most trafficked website in the US.

The popular social network now has a population of over 400 million and is on a path towards online domination. It seems that everyone, and even their parents, is now on Facebook.

What’s that all mean for B2B marketing? Should your B2B brand be there? What is Facebook’s value for business to business marketing?

In this week’s #B2BChat, we will share ideas and thoughts on B2B marketing and Facebook. Some companies are dabbling, some others have had remarkable success. And there are those that need to learn more before building a solid strategy.

Here are some questions we will use to guide the conversation:

  • In your own use of Facebook, is your network more personal or business related?
  • If your brand / company does not have an active FB page, what are you missing out on? Anything?
  • Is Facebook a platform for content distribution or audience engagement?
    • Have you had success advertising on Facebook? CPC or CPM?
    • Which targeting methods work best?
  • Ad landing pages: on your website or on Facebook?
  • Do you have content exclusive to Facebook? Or is it repurposed from other environments?
  • Whose role is it to manage a corporate Facebook presence?
  • How do you process/act on analytics data gathered from Facebook?
    • Which analytics providers have the best solution? Webtrends, Omniture, Coremetrics, Google?
  • What is Facebook’s value for market research
  • What are the top Facebook widgets for B2B marketers?

Join us for this week’s #B2Bchat on B2B Marketing and Facebook, Thursday, March 25 at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates.

About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com. You can follow him on Twitter at@andrewspoeth.

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Author: Andrew Spoeth | Website | Twitter


Andrew Spoeth works as a senior marketing manager at Marketo, the fastest growing company in the marketing automation / revenue performance management industry. There, he plays a key role in social media, marketing programs, and thought leadership strategy. You’ll also find him speaking at industry events, blogging and co-moderating the weekly Twitter #B2Bchat series. You can follow him at @andrewspoeth.


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