B2B Blogging – Are You Experienced? #B2Bchat

In this week’s #B2BChat, we take on the topic of B2B Blogging. Fun, right?

There is a tremendous amount of discussion on B2B blogging and the benefits it offers; extending your voice, the creation of ongoing, regular fresh content to be found by search engines, share-ability, inbound links and the list goes on.

While many B2B marketers have been at it awhile, many are also just learning the ropes of B2B blogging. In this week’s #B2Bchat, let’s discuss the questions below and learn how B2B blogging can be used effectively as part of a B2B marketing strategy.

We’ll ask:

• Do you have a B2B blogging strategy? Or are you flying by the seat of your pants?
• Are you consistent or erractic? Do you blog on a schedule?
• What is the single biggest benefit you have seen from your blog?
• What is the single biggest UNEXPECTED benefit you have seen from your blog?
• How does it tie in into your lead generation activities, other things in your marketing mix?
• Are you budgeting more or less time and money going forward (2011) to support your B2B blogging efforts?
• Name one lesson you wish you knew when you started.
• What advice would you offer to those just starting a B2B blog?
• Ghost blogging. Good or Bad?
• What is the biggest challenge to working with multiple internal authors? 
• Fatigue. How do you deal with it?
• WordPress users: Favorite plugins?

Join us for a live conversation with other B2B marketers who face the same challenges that you do.

Follow @B2B_chat for updates and join us this Thursday, September 2nd, at 8 pm Eastern as we tackle B2B blogging.

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.