Author: Trey Pennington | Website | Twitter

Articles by Trey Pennington:

• B2B Twitter Research Report Uncovers “Secret” to Success

  BtoB, The Magazine For Marketing Strategists, just completed a B2B Twitter Research Report analyzing B2B companies using Twitter as part of their marketing programs. Over the next few posts, I’ll present and expand upon some of their key B2B Twitter Research Report findings.

  To start, B2B discovered that firms who invest in Twitter and use it more frequently, experience greater success and satisfaction with Twitter.

• 7 Steps For Dealing With Negative Blog Reviews And Comments

  “Oh no, a popular blogger wrote a blog post panning our product!” someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. Not long ago two friends set a good example of writing a solid negative review responding to a negative review

• LikeMinds 2010 Interview: B2B Marketing Lessons from Yann Gourvennec of Orange Business Services

  At the LikeMinds 2010 conference in Devon, England, I had the opportunity to interview Yann Gourvennec, the director of Internet and digital media for Orange Business Services. He says, “social media is an enabler.” Watch the interview and hear more of his insights into the transformative nature of B2B marketing today.

• It’s Okay To Look Before You Leap: 6 Questions To Ponder Before Plunging Into Social Media

  If everyone around you is taking the plunge, should you? Here are six questions to ponder before you plunge into social media.

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• 5 Steps to Keep the Sales Funnel Flowing

  The Sales Funnel is a classic motif for talking about the buyer’s sales cycle. If you’ve mapped and tracked your funnel, you’ve probably noticed that prospects turn to your sales staff much later in the cycle. They’re turning to online resources first. It’s going to get worse. The good news is, you can use this to your advantage in five simple steps.

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• Social Media: Take the Party to Your Place

  Social media is all the rage, but you already knew that. Seth Godin calls it a big cocktail party. The English say, “No, it’s more like an evening at the neighborhood pub.” Either way, it’s something big happening somewhere else—it’s not a party at your place. Go ahead and enjoy the party, but make sure you plan ahead to make it worth your while when the party’s over. To keep the party going on your own turf, you’ll need to take home all the data you’ll need to follow up and reconnect. Here are five quick steps to make sure your partying leads to something productive. Continue Reading