Author: Rodica Buzescu | Website | Twitter

Articles by Rodica Buzescu:

• A B2B Perspective on The Microsoft – Yahoo! Search Alliance

  As a B2B advertiser, the Yahoo!-Microsoft transition should be on your horizon as something fairly disruptive and as a good opportunity to direct some attention to your web properties.

  The upcoming changes will affect both your site’s organic rank (SEO) and search engine advertising (SEM), so you’ll need to have a pretty sound strategy about dealing with all the shifts you’ll notice.

• Marketing & IT: Between Love and Hate in the Time of SaaS & Cloud Technologies

  Many of the inter-departmental feuds start because different departments within a company function at different velocities. Moreover, pressures from aggressive, executive goals also tend to vary wildly across an organization. This all means that it should come as no surprise the amount of finger-pointing prevalent throughout businesses, despite the fact that everyone should all be working for bigger, common goals.

• Facebook Analytics for B2B: Because Our Customer Is a Person Too

  Facebook marketing for B2B is a tricky subject, mainly because the behavior of people on this social media platform tends to be geared towards personal conversations with friends, not necessarily business networking. However, we shouldn’t forget that the business contacts who perform purchases for their institutions are actual people and they may very well have a Facebook persona.

• Web Analytics & Marketing Automation: Why Businesses Need Both

  From various conversations with others in my profession, I am starting to realize that very little is understood about the role of web analytics in the context of this brave new world of b2b marketing automation. So here’s my attempt at explaining how I think about these tools and what type of questions they can answer for the business.