Author: Rachel Foster | Website | Twitter

Articles by Rachel Foster:

• 18 Hot Topics For B2B Blogs

  One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it. This challenge is even more difficult if you don’t know what you should blog about. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other critical projects. However, to realize benefits from a corporate blog, you must post engaging content on a regular basis.

  Here are 18 topic suggestions for your corporate blog.

• 5 Ways to Promote Your White Papers & Generate More Leads Online

  White papers are one of the best marketing tools you can use to educate your audience about your products and services. A rapidly increasing number of professionals claim white papers are a major factor in influencing their purchasing decisions.

  TechTarget recently surveyed more than 1,400 IT professionals about their buying habits. The survey revealed that 66% of IT buyers have used white papers within the past 3 months to evaluate new technology information. Although many marketers take the time to create white papers, their messages may only reach a fraction of their potential audience. This is because some marketers simply post white papers on their websites, sit back and hope their ideal customers will find them. Continue Reading