Author: Phil Lauterjung | Website | Twitter

Articles by Phil Lauterjung:

• Guest Post Series: Smart Way #2 For Spending Your Marketing Budget In 2010

  OK, are you ready for smart way #2? It’s really quite innovative and very high tech – over used word alert, is anything really high tech anymore? Can we still use that term? Well that might just be the point of our topic. It’s fallen out of favor too –
  Trade Shows.

  Wait, wait don’t start running for the exits just yet. Continue Reading

• Guest Post: Smart Way #1 to Spend Your Marketing Budget in 2010

  Everyone wants to know where they can get the best return for their marketing dollars. And, lots of people think they have the answer. Buy my solution and your ROI will sky rocket beyond your wildest dreams. Yeah, sure it will.

  For the next few posts I will give you ideas on how to use your marketing dollars more effectively. I know that’s a bold claim, but take a moment to read these tips, consider them carefully, and then make up your own mind.

  Continue Reading

• Guest Post: Effective Strategies To Spend Your Lead Generation Budget in 2010- Part 1

  It’s clearly no secret that many businesses have struggled mightily over the past 1 – 2 years through one of the worst recessions we have seen in a very long time. Now, we have the economic smart guys saying that the recession if over. Wishful thinking? Perhaps.

  However, those with a business to run still have to develop a plan for 2010 – if you haven’t already done so. To get your businesses to grow you will need more sales (altogether now – duh!?!), and to get more sales you will need more leads (double duh). So, how should you spend your lead generation budget in 2010 to do that? Over the next few posts we will offer some ideas. Continue Reading